How to Build a Real Measurement System with Brittany Brown

Live from the Intuit Better Together Tour stop in Los Angeles, host Jessica McCracken sits down with Brittany Brown, accounting firm owner, professor, and e-commerce accounting expert. After weathering a sudden financial squeeze where a lack of visibility almost led to a cash crisis, Brittany institutionalized a radical, top-down metric tracking culture. She walks us through the highlights of her 8-step framework for building a bulletproof measurement system, explaining how to align individual, team, and company-wide metrics to achieve predictable, compounding growth. For full show notes, visit firmofthefuture.com