
In the fifth episode in our Effie series, Planning for Effective Outcomes, we talk about the state of marketing effectiveness with Andrew Tindall of System1 and the author of Future Demand, strategist and effectiveness expert, James Hurman. Thanks to the Effies and Tracksuit for supporting this special series.
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The reframing of Coinbase with Gareth Kay, Cat Ferdon and Joe Staples

On the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create

James Hurman on his Lions Master of Advertising Effectiveness program

Live from BBDO Chicago: The Scarcity of Difference in Marketing
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