
In this episode from our Effie series, Planning for Effective Outcomes, we talk with award-winning agency creative leaders about how they approach their work, evaluate strategic directions and about work they love that they didn't work on. Our next episode in the series features Mark Ritson and Andrew Tindall. Thanks to the Effies and Tracksuit for supporting this special, six episode series.
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James Hurman on his Lions Master of Advertising Effectiveness program

Live from BBDO Chicago: The Scarcity of Difference in Marketing

The $170B Creative Wasteland of Retail Media Networks

On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy
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