John Deere | Starting a Farm with Greenhouses: A Low-Cost Path for Beginning Farmers

Can you start farming without land or a family farm? Yes—and greenhouses might be the key. In this episode, we explore greenhouse and nursery production as one of the more accessible entry points into agriculture. For aspiring farmers who didn't grow up on a farm and don't have inherited land, controlled-environment agriculture can offer a lower-cost, scalable way to get started. 🌱 What you'll learn in this episode: • Why greenhouse and nursery production can be a practical starting point for new farmers • The economics of small-scale greenhouse operations  • How beginners can enter the ornamental, and nursery plant markets • The skills, infrastructure, and mindset required to succeed in controlled-environment agriculture • Lessons from an industry insider working with national turf and ornamental producers Our guest is Broch Martindale, nursery producer and national strategic accounts manager for Corteva Agriscience, who brings us firsthand insight into nursery and greenhouse production, plant markets, and the opportunities available to beginning farmers. Whether you're dreaming about farming, exploring urban agriculture, or looking for low-capital agriculture business ideas, this conversation offers a realistic look at how new growers can find their way into the industry. 🌿 Topics include: greenhouse farming, nursery production, controlled-environment agriculture, beginning farmer strategies, and ornamental plant markets.