Tapestry is making Coach and Kate Spade products purchasable directly inside Google’s Gemini app and AI Mode, complete with Google Pay checkout and no website redirect. Chris Walton breaks down why he likes the experiment, but also why brands shouldn’t overinvest in someone else’s AI experience at the expense of building agentic search on their own sites. Watch the full Fast Five episode here: https://youtu.be/YTVMA7yS7-g
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