#43: What Heated Rivalry Revealed About the Bookselling World

This week on Off The Shelf, Morgann sits down with Indigo romance buyer Kaitlynd Carmichael to break down what actually makes a romance book blow up. From BookTok’s influence to spotting trends before they hit, Kaitlynd shares how books go from shelf to sold out. They also dive into the rise of dark romance, slow burns, and why emotional love stories might be the next big trend, plus favourite reads and what to pick up if you’re new to romance.CHAPTERS: 0:00 - Introduction1:00 - What Does a Romance Buyer at Indigo Do?4:55 - Behind The Scenes at Indigo When A Book Gets Popular9:40 - How Has Heated Rivalry Impacted Romance as a Whole?12:30 - How Much Does BookTok Influence What Sells?16:10 - How Has Romance Changed Over The Last 10 Years?18:42 - Romance Trends30:35 - Kaitlynd’s Top Books of 202536:00 - Indigo’s Book Boyfriend List38:30 - Kaitlynd’s Writing Journey40:25 - Most Exciting Upcoming ReleaseFOLLOW US:Morgann BookTikTok: https://www.tiktok.com/@morgannbook?lang=en Instagram: https://www.instagram.com/morgannbook/?hl=en YouTube: https://www.youtube.com/c/MorgannBook Goodreads: https://www.goodreads.com/morgannbook Off The ShelfInstagram: https://www.instagram.com/offtheshelf.podcast/ TikTok: https://www.tiktok.com/@offtheshelf.podcast?lang=en YouTube: https://www.youtube.com/@Off.TheShelfPodcast Hosted by: Morgann BookCreated by: Bookish Media, Morgann Book, and Thomas Johnston Executive Producers: Morgann Book & Thomas Johnston Produced by: Stefanie MacchiusiAssociate Post Producer and Editor: Ricki Biramontes Hosted on Acast. See acast.com/privacy for more information.