Off the Couch Psychology

Pica: When Cravings Aren't Food

September 22, 2026·30 min
Episode Description from the Publisher

What happens when someone craves ice, paper, dirt, or even pieces of sheetrock—and cannot simply promise to stop? In this episode of Off the Couch Psychology Podcast, you will meet Jenny, whose behavior began with eating paper as a child and continued through adulthood and three pregnancies. Through Jenny's story, you will discover what pica looks like beyond its clinical definition, why people often hide it, and how shame can prevent them from seeking help. You will also learn about possible nutritional, medical, and emotional factors behind these cravings. Most importantly, you will hear how medical testing, prescribed supplements, cognitive behavioral therapy, safer replacement behaviors, and practical changes at home can help someone move forward. If you have ever wondered why someone would eat non-food substances—or why stopping can be so difficult—this episode offers answers without ridicule or judgment. Key Takeaways How to recognize the major signs of pica Why iron and zinc deficiencies may matter Medical dangers connected with non-food substances How CBT can help someone respond to cravings Why support works better than shame Find more episodes and resources at www.Quest-Success.com. Suggested Reading Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, Text Revision Pica: Symptoms, Causes, and Treatment — Cleveland Clinic Pica — MSD Manual Pica — StatPearls, National Library of Medicine The Association Between Pica and Iron-Deficiency Anemia Mentioned in This Episode #MyStrangeAddiction #TLC

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