Shaping Strategy Episode 10: The APR Effect

What changes when you stop seeing communication as a series of tactics and start approaching it as strategy?In this episode of Shaping Strategy: The APR Journey, host Krystyna Baumgartner, APR, is joined by Lesley Bruinton, APR, and Dirk Tedmon, APR, for a conversation about the lasting impact of APR and why many describe it as a turning point in their professional growth.From building a shared language for strategy to earning greater trust as counsel and leader, this episode explores how APR can sharpen how communicators think, influence decisions and show up in the room.Together, Lesley and Dirk unpack why strategic communication is about far more than tactics, how the APR mindset can transform professional practice and why its value extends well beyond school PR.Whether you’re pursuing accreditation, considering it or simply curious about how strategic communicators grow their impact, this episode offers powerful perspective on the “APR effect” and what it can unlock in your work.https://www.nspra.org/