THE SCOTCH MALT WHISKY SOCIETY IS GIVING AWAY A CASK OF WHISKY!

Mitch is joined by Ria McAdam, European Marketing Manager at The Scotch Malt Whisky Society, for a dive into the world of SMWS — who chats about the current chance for members to win an entire Distillery 10 Islay cask.They get into the origins of the Society, from Pip Hills sharing cask-strength whisky with friends in the 1970s to the founding of SMWS at The Vaults in Leith in 1983, before moving into how it has grown into a global whisky membership community. Ria talks through the monthly outturn model, the coded bottles, the flavour-led approach, and the gloriously odd names that have become part of SMWS folklore.There’s also plenty on what membership actually gives you, from access to exclusive bottlings and Members’ Rooms to tastings, guest access, content and whisky education. Ria explains the crazy current May promotion where buying a festival bottle or activating a membership gets you into the draw to win a full Distillery 10 cask.The episode also touches on SMWS’s Scotland football-inspired release, A Belter for America, a 10-year-old Highland single cask bottled to celebrate Scotland’s return to the World Cup.LinksSMWS websiteJoin SMWSWin a cask / festival bottlesBuy A Belter for America (28.118)00:00 Welcome to SMWS01:45 Origin story: Pip Hills03:38 Global membership today05:06 Ria’s role in marketing06:27 How outturns work10:11 Wild bottle names11:52 What membership offers13:19 Members’ Rooms and perks15:14 Staff training and whisky culture17:59 Ria’s own whisky journey23:00 Events, outreach and content25:36 Win a cask giveaway29:03 A Belter for America30:42 How to join and buy33:24 Wrap up and thanksHosted by Mitch Bechard and Daz Haldane, this is where the whisky world gets pulled apart properly, with stories, insights, and the occasional bit of chaos along the way.🥃 New episodes every week(ish)🎤 Live shows & tastings across Scotland🎟️ Web: www.notanotherwhiskypodcast.com📩 Enquiries & partnerships: whiskypodcast@gmail.com📲 Follow us on InstagramSupport this show http://supporter.acast.com/not-another-whisky-podcast. Hosted on Acast. See acast.com/privacy for more information.