Nonprofit411 Podcast

Michelle Riley on The Impact of Pictures | Nonprofit411

February 2, 2026·37 min
Episode Description from the Publisher

Harnessing the Power of Ethical Photography in Nonprofit Storytelling In this episode of Nonprofit 4 1 1, Sarah Barton hosts Michelle Riley, founder of Lens for Change, to discuss the importance of ethical photography in nonprofit organizations. Michelle explains how authentic and ethical images can significantly impact fundraising, expand an organization's reach, and maintain credibility. They delve into the principles of ethical photography, the pitfalls of using stock and staged photos, and the process of planning an effective photo shoot. The conversation highlights the value of visual storytelling in building trust and emotional connections with donors.   00:00 Welcome to Nonprofit 4-1-1 00:28 Meet Michelle Riley: Ethical Photography for Nonprofits 04:34 The Importance of Authentic Visual Storytelling 08:03 Ethical Photography: Principles and Practices 10:17 Challenges and Solutions in Ethical Photography 18:18 Building a Photo Library for Your Nonprofit 29:05 The Visual Truth Matters Campaign 34:31 Final Thoughts and Resources   The importance of curiosity in donor relationships: Fundraising isn't about selling but building genuine connections with community members. Phone calls as an effective tool for engaging mid-level donors: Personal connections and voicemails can foster trust and increase donor retention. Systems and strategies that work: How having the right tools in place can make a huge difference in donor engagement and nonprofit growth. Show Links: Find more of Michelle's work at: linkedin.com/in/michelle-riley-56866714 lensforchange.net (Company) visualtruthmatters.com (Other) Find more about Nonprofit411 at: linkedin.com/in/nonprofit411 www.nonprofit411.org Listen to other episodes of Nonprofit411 Podcast(RSS Feed) Check out our partners: Give Suite AI For Anyone | Discount Code: NONPROFIT411 Hoot Host | Affiliate Code NONPROFIT411

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