Nonprofit Pulse

Annual Nonprofit Fundraising Plan: How to Turn Big Goals Into a Clear Annual Roadmap - Krissie Kelleher, Team IMPACT

July 23, 2026·45 min
Episode Description from the Publisher

Ambitious fundraising goals are common. Clear annual roadmaps are not. A lot of organizations have calendars packed with events, campaigns, appeals, and major gift work. The real challenge is figuring out which levers deserve real focus, which should play a supporting role, and which probably don’t justify the effort anymore. So what does it take to distill all of that into a plan that actually drives decisions? How can leaders focus on the few revenue drivers that matter, map them across the year, and set ambitious but realistic targets, all without ending up with a 40‑page document that no one reads? Learn how to build an annual nonprofit fundraising plan, turn big goals into a one‑page annual roadmap, and focus on the revenue drivers that matter with Krissie Kelleher from Team IMPACT.Nonprofit Pulse is a podcast that explores trends, insights, and resources that help nonprofits accomplish their mission.See the full transcript and show notes: https://www.anedot.com/blog/nonprofit-pulse-nonprofit-pulse-annual-nonprofit-fundraising-planLearn more about Nonprofit Pulse: https://www.nonprofitpulse.com/

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