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by Matt Stockman
Launch and grow your nonprofit with confidence! The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits is your weekly resource for nonprofit startup advice, nonprofit growth strategies, and practical tips for nonprofit leadership. Whether you're dreaming of starting a nonprofit organization, navigating the challenges of a new role, or looking to scale your impact, this podcast provides actionable insights. Learn nonprofit best practices based around the 6 critical elements that any nonprofit needs to grow foundationally strong: Leadership, Development, Marketing, Programs and Services, Operations, and Finances. Learn effective fundraising strategies, and essential nonprofit management techniques. Get nonprofit coaching and access free nonprofit resources to build your nonprofit capacity and achieve nonprofit success. Join Matt Stockman, a seasoned nonprofit growth coach, as we explore nonprofit development and provide the guidance you need to make a lasting difference. Tune in for weekly episodes filled with nonprofit tips, inspiring stories, and expert advice to help you grow a nonprofit that thrives. If you are looking for nonprofit training or ways to improve your nonprofit strategy, this podcast is for you.
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Your founding board of directors will influence nearly every part of your nonprofit's future.Many new nonprofit leaders choose board members simply because they're willing to help or because they need names for their IRS application. Unfortunately, those early decisions often create governance problems, unclear expectations, and difficult relationships that can take years to correct.In this episode, nonprofit growth coach Matt Stockman explains how to build a founding board that becomes a strategic asset instead of an obstacle. You'll learn how to identify the right people, establish healthy expectations, and recruit board members who strengthen your organization's leadership from day one. In this episode you'll learn Why your first board may be the most important leadership decision you'll make The difference between a governing board and a building board Why choosing friends and family isn't always the best approach The qualities every founding board member should possess How to identify the expertise your organization actually needs Why at least one experienced nonprofit board member is invaluable How long an initial board commitment should last Why every board member should understand expectations before saying yes The importance of board giving and financial participation Why investing in board coaching early can save years of frustration Key TakeawaysA board is more than an IRS requirement.A healthy board provides wisdom, accountability, encouragement, credibility, and connections that help a nonprofit grow.Recruit for strengths, not availability.Don't simply invite people who are easiest to ask. Look for people whose experience complements the leadership team's weaknesses.Early boards are building boards.In the startup phase, board members should help build relationships, open doors, introduce donors, and provide strategic guidance long before governance becomes their primary responsibility.Character matters as much as expertise.Integrity, humility, and commitment to the mission are non-negotiable qualities for every board member.Set expectations before people join.Discuss meeting attendance, fundraising expectations, financial giving, ambassador responsibilities, and term lengths before anyone accepts a board position.Resources Mentioned The Nonprofit Flight Path Framework The Six Core Areas of Nonprofit Health: Leadership Fundraising Marketing Programs & Services Operations Finances Connect with MattWant practical coaching for startup, small, and growing nonprofits?Subscribe to the Nonprofit Launch Briefing, Matt's free weekly email featuring nonprofit leadership strategies, fundraising ideas, practical tools, and actionable coaching that complement the podcast.Email matt@nonprofitlaunchplan.com with "Sign Me Up" in the subject line to join.Frequently Asked QuestionsHow do I choose my first nonprofit board members?Choose people who believe deeply in your mission, demonstrate strong character and integrity, bring expertise your organization lacks, and are willing to actively help build the nonprofit through introductions, guidance, and accountability. Avoid selecting board members solely because they're easy to recruit. Should friends and family serve on a nonprofit board?They can, but founders should be cautious. Friends and family often agree quickly, but serving on a board includes accountability and governance responsibilities that can complicate personal relationships if challenges arise. What skills should a nonprofit board have?A well-rounded board should collectively bring strengths in leadership, fundraising, marketing, finance, legal matters, operations, nonprofit governance, and the organization's specific program area. Should nonprofit board members donate?Yes. While the amount will vary based on each individual's capacity, every board member should make a meaningful financial contribution. A fully giving board demonstrates commitment and builds credibility with future donors. How long should a nonprofit board member commit initially?For many startup nonprofits, an initial one-year commitment works well. It gives both the founder and the board member an opportunity to evaluate the relationship before extending the term. Why is an experienced board member important?Someone who has previously served on a nonprofit board can help establish healthy governance practices, mentor newer board members, and normalize effective bo
Artificial intelligence is changing how nonprofits work.The question isn't whether your organization should use AI.The better question is:What should AI actually be doing?In this episode of the Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, Matt Stockman shares a practical framework to help nonprofit leaders decide where AI creates real value—and where it can quietly undermine leadership if used carelessly.Rather than replacing nonprofit leaders, AI should increase your capacity to do the work only humans can do.Matt walks through three practical ways every nonprofit can begin using AI today, along with three critical leadership responsibilities that should never be outsourced to technology.If you're an executive director, founder, development director, ministry leader, or nonprofit CEO trying to understand how AI fits into your organization, this episode offers practical guidance without the hype.In This Episode You'll Learn- How AI can dramatically improve meeting preparation and follow-up- Ways AI can uncover patterns hidden inside donor surveys, meeting notes, and organizational data- How to use AI to document systems and reduce dependence on "tribal knowledge"- Why donor communication should remain personal- How AI can strengthen your thinking without replacing it- Why nonprofit leaders must remain accountable for every major decisionThe Three Best Uses of AI for NonprofitsMatt recommends leaning into AI for:- Preparing for meetings- Analyzing information your organization already possesses- Building repeatable systems and documented processesThese uses save time while allowing leaders to focus on relationships and strategy.Three Things You Should Never Outsource to AIMatt also explains why nonprofit leaders should avoid allowing AI to replace:- Donor, partner, and staff communication- Original thinking and strategic judgment- Leadership responsibility and accountabilityTechnology can assist leaders.It cannot replace leadership.Key TakeawayUse AI to increase your capacity—not to outsource your humanity.The nonprofits that thrive over the next decade won't be the organizations that ignore AI.They'll be the organizations that use it wisely while protecting the relationships, judgment, and leadership that technology can never replace.---Resources MentionedEpisode 15 featuring David Watters of Simple & Engaging on practical AI implementation for nonprofits. Get it HERE Get Matt's free weekly email, The Nonprofit Launch Briefing - email "Sign Me Up" to matt@nonprofitlaunchplan.comLinkedIn: https://www.linkedin.com/company/nonprofit-launch-planMatt's LinkedIn: Matt Stockman | LinkedInFrequently Asked Questions### How can nonprofit organizations use AI effectively?The best uses of AI include preparing for meetings, analyzing organizational information, identifying patterns in donor or program data, and documenting repeatable systems and processes. AI works best when it increases a leader's capacity rather than replacing leadership responsibilities.### Should nonprofits use AI to write donor communications?AI can help improve grammar, clarity, and organization, but important donor, partner, volunteer, and staff communications should remain personal. Authentic relationships are built through genuine human communication.### Can AI help with nonprofit fundraising?Yes. AI can analyze donor surveys, identify trends, summarize meeting notes, organize fundraising information, and help build systems. However, relationship-building, donor stewardship, and major gift conversations should remain human-led.### What are the risks of using AI in nonprofit leadership?The greatest risks are allowing AI to replace original thinking, relying on it as a primary source of truth without verification, and avoiding personal leadership responsibilities. Leaders remain accountable for every significant decision.### What is the biggest takeaway from this episode?AI should increase your effectiveness—not replace the uniquely human work of leadership, relationship-building, judgment, and accountability.
Every nonprofit leader has a vision for the future.The challenge isn't imagining where your organization could be ten years from now. The challenge is knowing what to do next.In this episode of the Nonprofit Launch Plan Podcast, Matt Stockman sits down with longtime nonprofit executive Dick Whitworth to discuss one of the biggest challenges facing startup, small, and growing nonprofits: turning a long-term vision into a practical roadmap your team can begin following today.Together they explore why so many organizations become trapped in survival mode, how to break a ten-year vision into achievable milestones, why quarterly planning matters, and what leadership lessons Dick learned through decades of leading nonprofit organizations.Whether you're building a brand-new nonprofit or leading an established organization through its next season of growth, this conversation will help you move from simply talking about the future to intentionally building it. In This EpisodeYou'll learn: Why a compelling vision isn't enough The difference between vision casting and strategic planning How to build a practical roadmap from a 10-year vision Why nonprofits often become stuck in survival mode How quarterly planning keeps organizations moving forward The importance of measurable scorecards and milestones Why leaders must celebrate what truly matters How transparency builds trust with donors What usually breaks first during rapid organizational growth Practical advice for nonprofit founders who feel overwhelmed Three first steps for turning vision into action Key TakeawaysA vision should influence today's decisions.If your vision statement doesn't change how your team spends its time this quarter, it's probably just an inspiring paragraph on your website.Strategic planning means working backward.Rather than hoping you'll eventually arrive at your preferred future, identify your ten-year destination, then determine what needs to happen in five years, three years, one year, and the next ninety days.Schedule time to think.Growing nonprofits don't accidentally stay on course. The healthiest organizations intentionally step away from daily operations to evaluate progress, recalibrate priorities, and make strategic decisions.Clarity creates momentum.When your mission and vision are easy to explain, it's much easier for staff, volunteers, board members, and donors to understand exactly what they're joining.Growth requires healthy systems.Rapid growth often exposes weaknesses in staffing, communication, budgeting, and leadership capacity. Sustainable growth is built intentionally.Resources MentionedTraction by Geno Wickman Purpose Driven Church by Rick Warren Memorable Quotes"A vision by itself doesn't move an organization forward. It has to become a roadmap.""People don't rally around complexity. They rally around clarity.""Organizations don't drift toward their preferred future.""Don't allow survival mode to become your permanent operating mode."Connect with MattWant practical nonprofit leadership insights every week?Sign up for the Nonprofit Launch Briefing, Matt's free weekly email designed specifically for startup, small, and growing nonprofits.Email matt@nonprofitlaunchplan.com with "Sign Me Up" in the subject line to subscribe.About the Nonprofit Launch Plan PodcastThe Nonprofit Launch Plan Podcast helps startup, small, and growing nonprofits build healthy, sustainable organizations through practical coaching, proven frameworks, and real-world leadership strategies.Each episode focuses on one or more of the six core areas every nonprofit must master: Leadership Fundraising Marketing Programs & Services Operations Finances New episodes are released regularly with actionable advice you can implement immediately.Suggested SEO KeywordsTo maximize discoverability, naturally emphasize these terms in your podcast platform and website: nonprofit strategic planning nonprofit leadership nonprofit vision statement strategic planning for nonprofits nonprofit growth nonprofit roadmap nonprofit founder nonprofit startup nonprofit leadership development nonprofit management nonprofit organizational growth nonprofit planning EOS for nonprofits quarterly planning nonprofit executive leadership
What do you do when your entire fundraising department is...you?For many startup and small nonprofits, the executive director wears every hat. You're leading programs, managing volunteers, handling finances, solving problems, and somewhere in the middle of all of that, you're expected to raise enough money to keep the organization alive.In this episode, Matt Stockman shares a practical framework for building a "development department of one." You'll learn how to replace reactive, crisis-driven fundraising with a simple weekly rhythm that builds donor relationships, creates consistency, and generates long-term financial sustainability.If you've ever wondered what your fundraising calendar should actually look like each week, this episode provides a practical blueprint you can begin implementing immediately.In This Episode You'll Learn Why fundraising should become a weekly rhythm instead of an emergency response What "development" actually means beyond asking for donations The four activities every nonprofit fundraiser should prioritize How much time startup nonprofit leaders should devote to fundraising A practical weekly schedule for executive directors serving as their own development department The 3-2-1 relationship-building routine that strengthens donor engagement How to communicate impact before you have many success stories Four simple fundraising metrics every small nonprofit should track Why consistency beats complexity in nonprofit fundraising Key TakeawaysSuccessful fundraising isn't about expensive software, complicated campaigns, or hiring a large development staff.It's about consistently: Identifying people who care about your mission Building genuine relationships Communicating stories of need and impact Inviting people to become partners through giving Small, repeatable actions performed consistently create sustainable fundraising growth.Resources Mentioned Free Fearless Fundraising Mini CourseNonprofit Flight Path Framework (Episodes 39 & 40) Donor Journey Series (Episodes 54 & 55) Subscribe to the Nonprofit Launch Briefing weekly email About the PodcastThe Nonprofit Launch Plan Podcast helps startup, small, and growing nonprofits build healthy organizations from the ground up.Each episode focuses on one of the six essential pillars of nonprofit success: Leadership Fundraising Marketing Programs & Services Operations Finances Hosted by nonprofit growth coach Matt Stockman.Connect with Matt📧 Email: matt@nonprofitlaunchplan.comSubscribe to the Nonprofit Launch Briefing by sending an email with "Sign Me Up" in the subject line.SEO Keywords development department of one nonprofit fundraising fundraising for small nonprofits startup nonprofit fundraising executive director fundraising nonprofit development donor relationships fundraising strategy nonprofit donor engagement nonprofit fundraising plan fundraising systems how to raise money for a nonprofit nonprofit development director nonprofit leadership donor cultivation fundraising rhythm fundraising process nonprofit growth donor stewardship nonprofit podcast AEO (Answer Engine Optimization) Q&AHow do you build a development department of one?Start by creating a repeatable fundraising system centered on four activities: identifying prospective supporters, building relationships, communicating stories of need and impact, and making consistent fundraising asks. Rather than fundraising only during financial emergencies, dedicate protected time every week to these activities.How much time should a startup nonprofit leader spend fundraising?For many early-stage nonprofits, executive directors should spend approximately 70% to 80% of their working time on fundraising until the organization establishes a sustainable financial foundation.What does a nonprofit development department actually do?A development department identifies prospective donors, cultivates relationships, communicates organizational impact, stewards existing supporters, and invites people to give financially. Asking for donations is only one pa
The Most Important Gift Is the Second One: How to Move Donors from First Gift to Lifelong PartnerMost nonprofits spend a tremendous amount of time figuring out how to acquire new donors.Far fewer spend time creating a clear plan for what happens after a donor makes their first gift.In this episode of the Nonprofit Launch Plan Podcast, nonprofit growth coach Matt Stockman explores why donor retention is one of the most overlooked growth opportunities for startup, small, and growing nonprofits.You'll learn why the first gift isn't usually the most important gift, how to build a simple donor welcome process, and the four steps that help move supporters from a first-time donation to a long-term relationship with your organization.In This Episode:Why donor retention is often the "hole in the bucket" for growing nonprofitsThe difference between a donation receipt and a donor welcome processWhy the first 90 days after a gift are criticalHow donors evaluate your organization after they giveThe four-step framework for moving donors from first gift to second askWhen to ask a donor for a second giftWhy the second gift is often more important than the firstHow donor relationships grow over timePractical ways to improve donor stewardship and retentionThe Four Steps Between the First Gift and the Second AskStep 5: Thank YouA donor should hear from a real person within 24 to 48 hours of making a gift.Examples include:Personal phone callsHandwritten notesPersonalized emailsVideo messagesThe goal is simple: make sure the donor knows they were noticed and appreciated.Step 6: Show ImpactWithin the next few weeks, show the donor evidence that their gift mattered.The most effective way to do this is through stories.Share:Lives changedProblems solvedProgram outcomesReal examples of impactPeople don't give to become part of a statistic. They give to make a difference.Step 7: Add ValueBefore making another ask, provide something valuable.Examples include:Behind-the-scenes updatesExecutive Director video messagesEducational resourcesMission-related contentInvitations to learn moreHealthy donor relationships involve value flowing in both directions.Step 8: Make the Second AskThe second ask doesn't always have to be another donation.It may include:A second gift invitationVolunteer opportunitiesEvent participationIntroductions to potential supportersHosting a gatheringSharing your mission with othersThe right time for a second ask isn't based on a calendar. It's based on whether the donor has experienced enough gratitude, impact, and value to justify another invitation.A Sample Donor Stewardship TimelineDay 1: Personal Thank YouDay 14: Impact StoryDay 30: Additional ValueDay 45-60: Second AskThe sequence matters more than the specific dates.Thank You → Impact → Value → InvitationKey Quote"The most important gift your organization receives is almost never the first gift. It's the second one."Questions Answered in This EpisodeWhat should happen after a donor makes their first gift?How do you retain first-time donors?When should you ask for a second donation?What is a donor welcome process?How do nonprofits improve donor retention?What is the difference between donor acquisition and donor stewardship?Why is the second gift so important?How can small nonprofits build stronger donor relationships?Action StepMake a list of the last five first-time donors who gave to your organization.Ask yourself:Did they receive a personal thank-you within 48 hours?Did they receive a story showing the impact of their gift?Did they receive something valuable that wasn't an ask?Have they been invited into a meaningful next step?Your answers may reveal one of the biggest growth opportunities in your nonprofit.ResourcesSubscribe to the Nonprofit Launch Briefing for weekly nonprofit leadership, fundraising, marketing, operations, and growth insights.Connect with Matt Stockman:matt@nonprofitlaunchplan.comWebsite: Nonprofit Launch Plan | Consulting & Fundraising for NonprofitsLinkedIn: https://www.linkedin.com/company/nonpro
Many nonprofit leaders believe they have a fundraising problem when, in reality, they have a donor journey problem.In this episode, Matt breaks down the four stages every donor moves through before making a first gift and explains why focusing only on donation appeals can cause organizations to lose potential supporters long before they ever reach the giving stage.You'll learn why awareness alone isn't enough, how interest and engagement build trust, and why the first gift is not the finish line but the beginning of a deeper relationship.If you've ever wondered why people seem interested in your mission but never become donors, this episode will help you identify where your organization may be unintentionally losing momentum.In This Episode Why most nonprofits focus on transactions instead of relationships The four stages of the donor journey Why awareness takes far longer to build than most leaders realize The difference between awareness and engagement How unclear messaging creates friction and confusion Why engagement is often a stronger predictor of future giving than a donation appeal Common mistakes nonprofits make when responding to inquiries Why the first gift should be viewed as a milestone, not a destination A practical exercise to map your organization's donor journey Key TakeawayPeople rarely become donors immediately after discovering your organization. They move through a process of awareness, interest, engagement, and trust before they are ready to give. Organizations that intentionally build each stage of that journey will create more donors and stronger long-term supporters.Resources Mentioned Nonprofit Launch Briefing (free weekly email) Nonprofit Launch Plan Coaching & Consulting Connect with MattWant practical nonprofit growth strategies delivered to your inbox each week?Email matt@nonprofitlaunchplan.com with "Sign Me Up" in the subject line to receive the free weekly Nonprofit Launch Briefing. Website: Nonprofit Launch Plan | Consulting & Fundraising for NonprofitsLinkedIn: https://www.linkedin.com/company/nonprofit-launch-plan/Matt's LinkedIn: Matt Stockman | LinkedIn
Could Your Nonprofit Survive Two Weeks Without You?What would happen if you disappeared for two weeks?No email. No phone calls. No text messages. No checking in.Would your fundraising continue? Would your volunteers know what to do? Would donors still receive thank-you calls? Would your team keep moving forward?Or would everything come to a standstill until you returned?In this episode, Matt Stockman tackles one of the most common growth barriers facing startup, small, and growing nonprofits: the founder bottleneck. When too much of an organization's success depends on one person, growth slows, teams become dependent, burnout becomes inevitable, and the mission itself can suffer.The challenge is that founder bottlenecks rarely develop because of bad leadership. They usually emerge because passionate founders care deeply, work hard, and want to ensure everything is done well. Unfortunately, the same habits that help launch a nonprofit can eventually limit its growth.In this episode, you'll learn how to identify whether you're creating a bottleneck in your organization and discover five practical steps to build a stronger, more sustainable nonprofit that can thrive without your constant involvement.In This Episode What a founder bottleneck is and why it matters Three common reasons nonprofit leaders become bottlenecks Five warning signs that your organization may be overly dependent on you How founder bottlenecks slow growth, reduce initiative, and increase burnout Why donors gain confidence when organizations are bigger than any one leader The difference between delegating tasks and delegating outcomes How written systems create freedom and scalability Why empowering decision-making is essential for growth The leadership lesson behind the phrase: "I'm paying you too much money to pick up cake" Key Takeaways✅ Growth can only move as fast as the founder when every decision requires their approval.✅ The goal is not to make yourself unnecessary. The goal is to focus your time on the things only you can do.✅ Your team is capable of handling more responsibility than you think.✅ Strong organizations are built on systems, delegation, and shared ownership.✅ White space on your calendar is not wasted time. It creates the capacity for leadership, strategy, and growth.Your Action StepIdentify one responsibility that currently depends entirely on you but could belong to a team member or volunteer within the next 90 days.Write down the process.Create a transition plan.Begin handing it off.Then repeat the process with something else.Every responsibility you successfully transfer creates more capacity for leadership and helps build a nonprofit that can thrive for years to come. Connect with Matt: Get the weekly "Nonprofit Launch Briefing" email: Sign Me Up in the subject line to matt@nonprofitlanuchplan.comWebsite: Nonprofit Launch Plan | Consulting & Fundraising for NonprofitsLinkedIn: https://www.linkedin.com/company/nonprofit-launch-plan/Matt's LinkedIn: (1) Matt Stockman | LinkedInnonprofit leadership nonprofit growth nonprofit founder executive director leadership nonprofit management nonprofit operations nonprofit systems nonprofit delegation founder bottleneck nonprofit scalability nonprofit organizational growth nonprofit leadership development nonprofit startup challenges executive director burnout nonprofit team development
Stop Chasing Followers: What Really Matters on Social MediaFor many nonprofit leaders, social media can feel like both a billboard and a scoreboard.It's easy to look at follower counts, likes, shares, and views and assume those numbers determine whether your nonprofit is succeeding online. It's also easy to believe that if you could just grow a large enough audience, donors, volunteers, and supporters would naturally follow.The reality is much different.In this episode, Matt Stockman explains why engagement matters far more than follower count, especially for startup, small, and growing nonprofits. He shares five practical priorities that can help your organization build trust, strengthen relationships, and use social media more effectively without consuming all of your time, budget, and energy.If you've ever felt overwhelmed by social media, frustrated by slow growth, or unsure whether your efforts are actually helping your mission, this episode will help you focus on what truly matters.In This Episode Why follower count is often the wrong metric for nonprofit success The difference between passive followers and engaged supporters How consistency beats volume every time Why nonprofits should stop treating social media like a digital bulletin board Practical ways to create meaningful two-way engagement How storytelling builds trust and emotional connection Why social media should lead people toward deeper relationships, not become the relationship itself The danger of building your nonprofit entirely on "rented land" Why trust is more valuable than going viral How to decide which social media platform deserves your attention The Five Priorities Matt RecommendsConsistency matters more than volumeStop broadcasting and start talking to people one-to-oneTell the stories of your nonprofit frequentlyUse social media as a bridge to a destination, not the destinationBuild around trust, not trying to go viralKey TakeawayStop trying to impress the internet and start trying to consistently connect with your people.Engagement creates trust. Trust creates involvement. And involvement is what ultimately drives volunteers, donors, advocates, and long-term impact.Resources MentionedThe Nonprofit Launch BriefingGet Matt's free weekly email filled with practical strategies, fundraising insights, and nonprofit leadership guidance designed specifically for startup, small, and growing nonprofits.Email: matt@nonprofitlaunchplan.com Subject Line: Sign Me UpConnect with Nonprofit Launch PlanLearn more about coaching, consulting, workshops, and resources for startup, small, and growing nonprofits:Nonprofit Launch Plan
Launch and grow your nonprofit with confidence! The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits is your weekly resource for nonprofit startup advice, nonprofit growth strategies, and practical tips for nonprofit leadership. Whether you're dreaming of starting a nonprofit organization, navigating the challenges of a new role, or looking to scale your impact, this podcast provides actionable insights. Learn nonprofit best practices based around the 6 critical elements that any nonprofit needs to grow foundationally strong: Leadership, Development, Marketing, Programs and Services, Operations, and Finances. Learn effective fundraising strategies, and essential nonprofit management techniques. Get nonprofit coaching and access free nonprofit resources to build your nonprofit capacity and achieve nonprofit success. Join Matt Stockman, a seasoned nonprofit growth coach, as we explore nonprofit development and provide the guidance you need to make a lasting difference. Tune in for weekly episodes filled with nonprofit tips, inspiring stories, and expert advice to help you grow a nonprofit that thrives. If you are looking for nonprofit training or ways to improve your nonprofit strategy, this podcast is for you.
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