Stop Treating Channels Like Islands: Building an Omnichannel Ecosystem

Send us Fan Mail A lot of nonprofits still plan fundraising like every channel lives on its own island, then wonder why “more posting” doesn’t turn into more giving. In this episode, Ben Smithee, Chief Growth Officer at NextAfter, unpacks what happens when you build an omnichannel fundraising ecosystem where each touchpoint increases familiarity, trust, and momentum toward a gift. If you want more practical nonprofit marketing and fundraising strategy, subscribe, share this with a teammate, ...