Ep 27. Sustainability Through Longevity: Emotional Durability in Fashion with Charles Ross

In this episode of No Ordinary Cloth, we sit down with Charles Ross, Performance Sportswear Design Lecturer at the Royal College of Art, to explore what durability and sustainability looks like in the fashion and sportswear industries. Charles has spent over two decades at the intersection of functional design and environmental responsibility, championing the idea of sustainability through longevity — creating durable, meaningful clothing that stands the test of time. Together, we unpack the idea of emotional durability: how designers can foster deeper connections between people and their garments, making us value what we wear more and waste less. Charles shares insights from his extensive experience working with brands like Patagonia, The North Face and Adidas as well as from his teaching, research, and outdoor pursuits that inform his hands-on approach to design. It's an episode where you will laugh and learn from one of the legends of outdoor and performance wear. Key Takeaways * Designing for both physical and emotional longevity is one of fashion's most sustainable acts. * Storytelling, authenticity, and personal connection drive emotional durability. * Consumers are more likely to repair, care for, and retain garments they're emotionally attached to. * The sportswear sector can lead in circular thinking by blending innovation with human-centered design. * Longevity is not just about how long clothes last, but how long they matter. Resources: DO Lectures [https://thedolectures.com/] A Climate of Truth [https://climateoftruth.co.uk/] by Mike Bernes-Lee There is No Planet B [https://theresnoplanetb.net/] by Mike Bernes-Lee Performance Days [https://www.performancedays.com/] Connect with Charles Ross: LinkedIn [https://www.linkedin.com/in/charles-ross-1464714/] Connect with Mili Tharakan: LinkedIn [https://www.linkedin.com/in/mjtharakan/] I Insta [https://www.instagram.com/noordinarycloth/] I Website [https://www.noordinarycloth.com/] I Buy me a coffee [https://buymeacoffee.com/noordinarycloth] If you enjoyed this, please share the episode with a friend or colleague. Subscribe and leave a review, I love to hear your feedback. Cover art: Photo by Siora, Photography on Unsplash Music: Inspired Ambient, Orchestraman