Der Spiegel's Crossmedia Bet: What Happens When Digital Finally Sits at the Table

One year ago, Der Spiegel merged three digital teams into one. In a newsroom where text still carries most of the editorial weight, what happens when video, audio, and social suddenly sit at the same table?Kerstin Hasse is talking to Aleksandra Janevska, Deputy Head of Crossmedia at Der Spiegel, about what it takes to restructure a newsroom from the inside and what happens when you stop organizing by medium and start organizing by format instead.They discuss what's working, what Der Spiegel decided to stop, including a podcast ending after two years and what that process revealed about making editorial decisions with clarity. They also dig into fact-checking as a format and why "Sagen, was ist" – say what is – turns out to be not just a founding editorial principle, but a natural fit for the platforms where young audiences are. Plus: the growing role of on-camera personalities, and what it looks like when a major investigative story goes viral across every platform at once.This conversation was originally recorded as a live INMA Young Audiences Initiative webinar. Listen, share, subscribe! More infos about the International Media Association and the Young Audiences Initiative supported by Knight Foundation at inma.orgGuest: Aleksandra Janevska, Deputy Head of Crossmedia, Der SpiegelHost: Kerstin Hasse, Young Audiences Initiative Lead, INMA