869. The GOVP Recruiting Framework

How do you attract talent you think is beyond your reach? Not by selling harder. In this episode, Brian shares the recruiting framework he's used throughout his career: GOVP. Goal—what is this person aiming to achieve? Obstacles—what stands in their way? Value—what can your company offer (tools, leadership, systems, mentorship, community) that helps them overcome those obstacles? Plan—put it together and show them the path. The most important letter is V. If you don't have tools in the toolbelt, you can't help anyone solve anything—and talented people see through fake value instantly. The best recruiters aren't the best talkers. They're the ones who built the deepest toolbelt. Brian walks through a full example: a salesperson stuck at ten sales who wants twenty-four, and how GOVP turns that gap into the reason they join you. -- Get on the list to receive Brian's monthly newsletter: https://nodaysoff.com/subscribe/ Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time. That's what the "No Days Off" movement is all about. The objective is to spend focused time each day improving in some small way. Each episode presents questions to contemplate, concepts to understand, and actions to take in Business & Leadership, Wealth & Finances, Personal Development & Growth Time Management, Mindset & Attitude, Relationships, Family & Parenting, and Health. Visit our Resources Page to download helpful worksheets and diagrams: https://nodaysoff.com/templates/ Follow No Days Off Socials Facebook: https://www.facebook.com/nodaysoffpodcast Instagram: https://www.instagram.com/nodaysoff_podcast/ Website: https://nodaysoff.com/ Meet Your Host: Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones. Part of the Win Make Give Podcast Network