Buy a Business Instead of Starting One: The Acquisition Playbook | Dee Ludlow

Most people think building a business means starting from scratch. Dee Ludlow’s view: it’s often smarter to buy momentum. In this episode, Matt Haycox sits down with Dee Ludlow to unpack how business acquisitions work at the small-to-mid market level: why “buy don’t build” has exploded, what sellers actually care about (hint: it’s not only money), and how the best buyers win deals through relationship, credibility, and a clean process, not aggressive spreadsheets. They also break down c...