EP 484: Did Facebook Ads Really Cause That Sale?

Ads Manager gave your Facebook ad credit for the sale, but did the ad truly cause it? This episode breaks down attribution, overlapping marketing channels, and how to tell whether your reported results match what is actually happening in the business. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.  Website: https://philgrahamdigital.com