From Failed Startup to a $100K+ Newsletter

Get Esteban's 36k Subscriber Content Machine → growthinreverse.com/esteban/ ***Esteban Perez is the co-founder of the ADHD Weasel newsletter. Their newsletter has grown to over 36,000 subscribers and reached over 280,000 followers on Threads. But it wasn't all sunshine and butterflies. The cofounders first launched an app for food waste and discovered the hard way what happens when you don't validate your idea. Now, their newsletter is earning over $100k annually with 800+ paid subscribers. In this episode, Esteban shared how they go there, along with his most successful growth strategy - and their content strategy that allows a two-person team to post over 100 posts per week. KEY TAKEAWAYSHow a failed food waste app accidentally revealed the audience that became The ADHD WeaselThe "accidental" moment that convinced Esteban to launch a paid tierThe quiz that 6-7X'd conversions in one weekThe Threads posting system behind 4+ million viewsThe Meta ad format that worked because it didn't look like an adHow Esteban treats segments with a Substack newsletterThe platform Esteban believes has the most valuable subscribersThe weekly "bottleneck analysis" habit that everyone skipsLINKS MENTIONEDGet the 36K Subscriber Content Machine →ADHD Weasel — adhdweasel.comADHD Weasel on ThreadsEsteban's email — esteban@brokol.appThe ADHD Weasel Quiz (ADHD Weasel lead magnet)Publer (scheduling SOCIAL tool)FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.