Inside Tower 28’s First Foundation With Amy Liu

Tower 28 founder and CEO Amy Liu has helped change the conversation around sensitive skin, and the brand’s newest launch may be its most personal yet. In this episode of "The Beauty Authority," Liu joins NewBeauty’s Director of Aesthetic Content Tatiana Bido to talk about the skin struggles that inspired her to create Tower 28 and what those with sensitive skin, eczema, rosacea and psoriasis should know about the products they use. She also takes us inside Tower 28’s first foundation, Swipe Serum Foundation. Available in 36 shades and made with an 82-percent skin-care formula, it’s the product Liu says she wanted when she first started the company. Plus, she talks hypochlorous acid, why not all formulas are created equal and why we might all be doing a little too much to our skin.