Designing Beyond the Output: What AI Can’t Replace

What becomes more valuable when producing design becomes easier? AJ Paron speaks with Julie Maggos, Senior Director of Experiential Design at IA and co-leader of the firm’s AI research, about reframing the role of designers in the age of artificial intelligence. Drawing on a deeply personal lesson in reframing, Julie explores why judgment, intention, critique, and meaning may matter more as AI-generated output becomes abundant. They also examine how firms can preserve mentorship for younger designers, use AI as a creative sparring partner rather than a shortcut, and keep human experience at the center of the design process.This season of NeoConversations is proudly sponsored by IDCEC.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.