Navigating Net Zero IN FOCUS: Amy Brachio on Carbon Measures and the Incentives That Move Markets

How do we pivot global corporate behavior from making broad climate commitments to deploying capital for deep decarbonization? In this episode of Navigating Net Zero’s In Focus mini-series on Climate Standards and Guidance, host Alexia Kelly sits down with Amy Brachio, the newly appointed CEO of Carbon Measures. Leveraging nearly three decades of institutional experience at EY—including serving as its Global Vice Chair for Sustainability—Brachio argues that the roadblock to global net zero isn't a lack of corporate ambition, but a lack of functional market structures that incentivize scaled finance for low-carbon commodities.This deep-dive conversation explores the origin and theory behind Carbon Measures, a new greenhouse gas accounting initiative backed by some of the world's heaviest emitters. Brachio outlines their strategy to move past enterprise-wide risk disclosure toward product-level carbon intensity standards for globally traded commodities like steel, cement, and fuels. By standardizing accounting at the "cradle-to-gate" asset level, Carbon Measures aims to help lawmakers design trade-compliant curves that naturally retool the upstream market supply signal.