What happens when you invest money in nature?

*Bonus Episode* What does it really mean to invest in nature—and why does it matter? In this special crossover episode of Nature Breaking and The Pew Charitable Trusts' After The Fact podcast, WWF's Seth Larson and Pew's Giuliana Pence explore the growing field of nature finance. Joined by experts from both organizations, they tackle a big question: how much does it cost to protect nature, and where does that money come from? You'll hear from Matthew Cranford of WWF and Shubash Lohani of Pew as they explain why the world needs roughly $1.2 trillion per year by 2030 to halt biodiversity loss—and why current funding falls short. They also break down innovative financing tools like Project Finance for Permanence, debt‑for‑nature swaps, and market-based models that are helping fund and secure long‑term protection for forests, oceans, and wildlife. From supporting Indigenous‑led conservation to restoring degraded landscapes, this episode shows why conservation isn't just a cost—it's an investment in healthy ecosystems, resilient communities, and a stable global economy that can also yield financial returns, in addition to nature benefits. If you've ever wondered how conservation actually gets funded, this episode offers a clear, accessible look at what happens when nature gets the investment it deserves. Links for More Info: Matthew Cranford bio Shubash Lohani bio Pew's After The Fact podcast WWF's Nature Finance & Investment strategy Enduring Earth Chapters: 0:00 Intro – Welcome to a special crossover episode with Pew & WWF 1:29 Today's topic: nature finance 3:46 How much does it cost to save nature? 6:28 What does that money pay for? 12:17 What is "nature finance" and how does it work? 16:33 WWF's Nature Finance & Investment strategy 22:07 Project Finance for Permanence (PFP) & the Enduring Earth coalition 26:07 PFP results for nature and people 29:34 Connecting funders with high-quality projects 32:18 Quick Pitch: Why should funders invest in nature? 35:10 Matthew and Shubash reflect on each other's work 37:09 Seth and Giuliana's final thoughts