074: Alyssa Dulin – Secrets of Email Deliverability

Today, I sit down with the Head of Deliverability at ConvertKit, Alyssa Dulin, to shed some light on the often mysterious game of getting your email into the right inbox. Alyssa's expertise about what creators need to focus on and the most recent developments in the email marketing space can truly take your company's reach to the next level!Deliverability has always been a huge part of what we offer at ConvertKit, and Alyssa unpacks the most important pieces of this puzzle, covering sender reputation, effective cadences, and setting and delivering on expectations. As with so much of our philosophy, it is all about playing the long game over short-term wins and shiny statistics. You’ll get a look behind the scenes at how the world of email actually operates and evolves, the important conversations that happen between providers, as well as some helpful practical tips and common mistakes to avoid. Be sure to join Alyssa and me for this illuminating chat. In this episode, you'll learn:The biggest factors that contribute to reaching your audience's inbox.A simple and comprehensive definition of deliverability.How to think about the important aspect of reputation management. The real value of custom domains and dedicated IPs.  Links & Resources:ConvertKit's Creator NetworkEventbriteWarby ParkerEmmaCM GroupTim FerrissSusan CainJames ClearBitlySpamhausM3AAWGFigmaSubstackSparkLoopAlyssa Dulin Links:Follow Alyssa on TwitterListen to Alyssa's podcastSubscribe to Alyssa's newsletter