How to Build an Empire Without Losing Yourself ft Cyndi Ramirez

Since Cyndi Ramirez Fulton opened Chill House on New York's Lower East Side in 2017, the brand has grown from a cult downtown spa into a nationwide product line, culminating in a 2025 acquisition by Kiss Beauty Group, with Cyndi still at the helm. On today's episode, Cyndi takes us back to growing up in Queens as the daughter of a Colombian esthetician and how that environment shaped her relationship with beauty and her entrepreneurial instincts. She opens up about her years in New York nightlife, the scrappy blog that helped her find her voice, and how she landed on the idea for Chill House after not being able to find a spa that was right for her. Cyndi is refreshingly honest about the parts that don't make it onto the glossy Instagram grid: the economics of the spa business that were "always a little broken," the fundraising struggles that led to the Kiss deal, and the very real guilt and joy of building a business alongside a family. We also get into the pivot to Chill Tips press-on nails, why press-ons have genuinely changed her life, and her favorite beauty products for navigating two very different climates. Cyndi’s Favorites: Haus Labs Foundation Olaplex Shampoo and ConditionerOlaplex Leave InCrown Affair Mousse Westman Atelier Brow PencilChill House bestsellers: Sea Siren, Bougie Butter, and Acid WashRate, Subscribe & Review the Podcast on Apple Join the Naked Beauty Community on IG: @nakedbeautyplanet Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardFollow Cyndi @cyndiramirez Hosted on Acast. See acast.com/privacy for more information.