354 Stop Selling the Product & Start Building the Offer

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:5ecbc24c-8084-46d8-a27a-95f233051ad6-17" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> Are you selling a product?... or are you selling an OFFER? Most farmers think they're selling the product. "I sell lamb chops." "I sell bouquets." "I sell eggs." But customers don't actually buy products. They buy offers. In this episode, I unpack the difference between the two, and why learning how to build an offer around your farm product can dramatically increase your sales. If you've ever felt stuck thinking, "I just have this product… how do I sell it?" this episode will open your eyes to a whole new way of thinking about marketing. You'll learn what an offer actually is, why it matters, and how to start spotting powerful offer ideas everywhere you look. Resources  Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 236 – How to Raise Your Prices (and Make More $) Using Price Anchoring https://directory.libsyn.com/episode/index/id/28288169 Ep 334 – The Anatomy of a Great Email Offer — An Audit https://directory.libsyn.com/episode/index/id/38448215 FunctionHealth.com -- this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don't check for, but are really significant! It's been an empowering step for me!) The cost is $399/year, and covers the tests! Use this affiliate link and get $25 off. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subsc