631: What if friction isn't the problem?

We're constantly told to make life and business easier. Automate more. Remove every obstacle. Eliminate friction wherever possible. But what if not all friction is bad? In this episode, Fiona explores why some of the most uncomfortable moments in business are often the ones that lead to the greatest growth, and why it's worth questioning whether the thing you're trying to avoid is actually the thing that could move you forward. You'll learn: Why removing every obstacle isn't always the answer How to tell the difference between unnecessary friction and productive discomfort Two simple questions to help you grow your business with more intention Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses This month we're proud to be sponsored by The Finders Keepers.Visit the Finders Keepers Melbourne Design Market from Friday 10 July to Sunday 12 July at the Royal Exhibition Building, Carlton.Book your tickets: Finders Keepers Melbourne ticketsEnter MDB at checkout, then choose the My Daily Business 2-for-1 ticket option to claim your exclusive offer. And don't forget to say hello to Fiona who will be running her own Subject Object stall at the market!  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.