#54 Jend: new ways of connecting music to people

I'm playing all night long at Venue MOT in London on 14 Nov. Sign up for tix here: https://ra.co/pre/2527068Sign up for free to join our community.--Jend is a producer and DJ who has built an impressive following on streaming platforms and social media using a very interesting set of strategies adapting from his time in drop shipping. So we are getting deep into the weeds of digital music marketing on this week's podcast, and while it gets a bit technical in places this is a really interesting conversation from the perspective of building an audience completely independently in a way that just wasn't possible before the digital model.He offers a version of his strategy via his Intellijend platform, which automates many of the processes and makes the whole thing a lot more manageable for the typical expert DAW technician who has never opened Facebook ad manager.We talk about how he came up with these approaches to music marketing and how to implement them, building them into a product for other artists to use, and also the necessity for music to live in the real world and different ways to achieve this in a similar DIY way.This is the antidote to moaning about Spotify and telling people to buy CDs... get involved!--MERCH: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!Visit the store here: hotflushrecordings.com/shop--Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-clubYou can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro04:30 Jend09:10 How to market a song26:10 Cynicism, algorithms, and publishing40:00 Dance music in the real world Hosted on Acast. See acast.com/privacy for more information.