Episode 169: Why Your Story Is Your Best Marketing Strategy with Jen Olmstead

Your website is often the first place a potential client decides whether to book you or keep scrolling. In this episode, Kim sits down with Jen Olmstead, co-founder of Tonic Site Shop, to talk about what actually makes a website work for creative entrepreneurs in today's market and why leaning into what makes you different is more important than ever. Topics Covered: Why your unique story is your greatest competitive advantage How to move beyond just posting your work What your About page actually needs to do, and the two questions to ask your past clients to figure it out Why scaling a business can suddenly feel like a cage The marketing shift that is making things harder to sell right now Practical homework: two things you can do this week to make your website stronger Whether you have been putting off a website refresh or just need a clearer way to communicate who you are and who you serve, this conversation will give you a fresh lens on how to show up online in a way that is genuinely, unmistakably you. Referenced in This Episode: Tonic Site Shop website templates: tonicsiteshop.com Tonic email list: tonicsiteshop.com/list Ira Glass on taste and the gap between taste and ability (search: "Ira Glass taste gap") TMA discount on Tonic templates: themotherhoodanthology.com/tonic — use code TMA15 for 15% off Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠ IG ⁠⁠⁠⁠https://www.instagram.com/kimbox