More Than Counts

024 Jason Larkins - What it Really Takes to Run a Cheer Gym

August 3, 2026·47 min
Episode Description from the Publisher

Most people know Jason Larkins from his podcast, social media, or years of coaching championship teams. But behind the routines and the highlights is another role that often goes unseen: gym director.In this episode, Jason shares how he accidentally found cheerleading, the journey that led him from athlete to coach, and eventually to leading a successful all-star program. We dive into what really happens during team placements, why some of the hardest coaching decisions happen long before athletes ever step onto the floor, and the leadership lessons he's learned after more than two decades in the sport.We also watch two of American Cheer's routines from last season, breaking down the strategy behind their choreography, creativity, and scoring decisions while discussing how routines evolve throughout the season.Whether you're a coach, gym owner, athlete, or parent, this conversation offers a rare behind-the-scenes look at the decisions that shape a program long before competition day.TakeawaysThe transition from athlete to coach is a significant and impactful journey.The role of a gym director involves making tough decisions, managing team dynamics, and dealing with the stress of team placement. Dedication is key to winningCoaching and choreography play a crucial role in team successChapters00:00 The Journey into Cheerleading03:05 From Athlete to Coach11:00 The Role of a Gym Director20:56 Team Placement and Decision-Making25:05 Coaching and Team Dynamics27:27 Perfect Opening28:10 Showmanship and Creativity29:01 Choreography and Stunts32:50 Dance Difficulty and Execution37:11 Motivating the Team38:48 Personal Achievements and Legacy41:03 Team Black's Journey44:39 Pyramid and Dance Performance48:49 Competition and Coaching Insights

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