018 Chris Cox - Building Moments, Not Just Routines

Chris Cox didn't set out to become a choreographer. He simply fell in love with the creative side of cheerleading and never stopped chasing it.In this episode, Chris shares his journey from athlete, to coach, to building one of the industry's most respected choreography brands. We dive into what makes a routine memorable, how movement and formations can create powerful visual moments, and why great choreography is about more than just checking boxes on a score sheet.Along the way, we break down two standout routines—Desert Elite Mavericks Renegade and Prodigy Twilight—and explore the unique challenges of choreographing for small teams, non-tumbling divisions, and World Championship contenders.Whether you're a coach, choreographer, athlete, or fan of the sport, this conversation is a reminder that the best routines aren't just built around skills—they're built around people, creativity, and the moments that make us feel something.Chapters00:00 The Journey from Athlete to Choreographer07:15 Collaboration and Feedback in Choreography16:38 Misconceptions About Good Choreography21:41 Challenges of Non-Tumbling Division27:12 Growth and Development in Cheerleading32:47 Routine Review and Analysis