MT
More Than Counts

008 - Cheer Dad Jay Yoder

April 6, 2026·37 min
Episode Description from the Publisher

In this episode, we’re shifting the lens a little—because cheerleading isn’t just experienced on the mat.I’m joined by Jay, a dad, comedian, and creator whose viral TikToks capture the real, funny, and sometimes chaotic side of being a cheer parent. What starts as a conversation about supporting your athlete quickly turns into something deeper: what this sport teaches families about resilience, community, and showing up—fully.We talk about how cheerleading has evolved, from the skills we see on the floor to the way information, creativity, and even language spread through the sport. From naming trends to social media shaping how quickly teams level up, this episode connects the dots between culture, coaching, and the parent experience.But at the core of it all, this is a conversation about perspective—how cheerleading can change not just the athlete, but the people around them.Because the impact of cheerleading isn’t just on the athlete—it’s on the people who love them most, and that’s what makes it more than counts: what routines teach us about teamwork, leadership, and life.TakeawaysParenting through the lens of cheerCommunity and resilience in cheerleading Impact of social media on spreading informationChapters00:00 The Power of Parenting in Cheerleading13:41 The Evolution of Cheerleading20:45 Language Creativity and Social Media Impact

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