How Hela Nutrition Created a 22g Protein Plant-Based Powder

Amy and Regan built Hela Nutrition from the ground up — developing a clean, plant-based protein powder and collagen products that actually taste good and deliver results. In this episode, they share how they formulated their products with gut health in mind, navigated retail expansion, and built a brand rooted in trust and transparency.   Whether you're an aspiring entrepreneur, a health-conscious mom, or just tired of supplements that taste like chalk, this conversation is packed with practical insight and inspiration. ────────────────────────────── TIMESTAMPS ────────────────────────────── 00:00 — Introduction and background 02:03 — Inspiration behind Hela Nutrition 05:19 — Formulation and ingredients 08:17 — Customer feedback and usage 11:22 — Collagen benefits and retail presence 14:22 — The importance of pure ingredients 15:29 — Expanding into the US market 17:33 — Navigating the entrepreneurial journey 20:13 — Building a supportive community 21:33 — The importance of gut health 25:08 — Creating trustworthy products 26:00 — Connecting with customers 30:18 — Outro   ────────────────────────────── CONNECT WITH HELA NUTRITION ────────────────────────────── Instagram → https://www.instagram.com/hela_nutrition/ Website → https://helanutrition.com/   ────────────────────────────── ABOUT MOM HALO ────────────────────────────── Mom Halo is a podcast for real conversations about motherhood — the messy, the meaningful, and everything in between.   🎙️ New episodes every week. Subscribe so you never miss one.   #PlantBasedProtein #MomHalo #Helanutrition #GutHealth #CleanLabel #FemaleFoungers #WomenInBusiness #HealthSupplements #MomPodcast #Motherhood