Free Daily Podcast Summary
Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents: Daily Summaries Delivered
by Chelsea Petersen & Kayla Fox
Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through honest conversations, practical tips, and lots of laughs along the way! XOXO, The Marketing Girls
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- 5 days ago38 min
91. If We Were Your Social Media Managers, This is What We’d Do
We get asked all the time, “Do you offer social media management?” And while the answer is no, the question got us thinking… If we were your social media manager for the day, what would we actually need from you to make it work?If you're hoping a manager can build your brand from scratch without knowing your story, your calendar, or what you're texting your friends about, this episode might reframe things a little. Because the truth is, no one can create content that actually sounds and feels like you without knowing you first.So here's exactly what we'd ask of you, how your calendar and camera roll become your best content tools, and why the secret to standing out is a brand so specific to you that people can't help but remember it.The girls discuss:♡ What we'd need from you before we ever created a single post♡ Why your calendar (not just your camera roll) is the real content goldmine♡ How we'd build a custom photo and B-roll list based on your actual brand♡ Why your life has to genuinely overlap with your ideal client's life♡ Introducing the Modern Agent Mastermind, our new fast-track coaching tier for members—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday
- 1 weeks ago29 min
90. New to Real Estate or Ready to Start Over? This is for You!
I was in the pickup line at my kids' school, less than 24 hours after deciding I was going to get my real estate license, and I'd already posted it all over social media. My dad called me about an hour later and asked, "Kayla, what if you don't pass?" I told him, "Dad, if I don't tell people I'm doing this, I'll never actually go take the test!"If you've ever felt weird about posting before you technically "deserve" to, this episode is my love letter to you. I get DMs constantly from agents who are brand new, and this is exactly what I'd tell them.In this episode, I'm walking through exactly what I'd post if I were starting completely over today and why focusing on your personal brand now (not just "the real estate brand") is the advantage nobody talks about.The girls discuss:♡ Why sharing your journey before you're licensed builds trust and momentum♡ How to post like a working agent before you have any clients♡ Building your content library when your inbox is at zero♡ Creating home content that feels "you" without an aesthetic house—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Alashia Wartelle's reelThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday
- 2 weeks ago40 min
89. Your Fall Marketing Playbook
We fully believe fall is the Super Bowl of content, and we’re not just talking about football!Between the candles, the Sunday games, the Gilmore Girls reruns, and the pumpkin everything popping up on every corner, this season hands you content on a silver platter. All you have to do is start capturing it.In this episode, we're walking through how to turn your experience of fall into real leads. We're talking mood boards, B-roll ideas, the s'more method for mixing real estate with personality and local flavor, and the one thing you need to be doing in your stories every single week if you want your warm followers to turn into real conversations.The girls discuss:♡ Why fall is the best season of the year for content and how to capture it♡ The "fall inspo mood board" exercise for figuring out your content style♡ Turning everyday fall moments into scroll-stopping B-roll♡ The s'more method: mixing real estate, local flavor, and personality into one post♡ How to simplify your fall guide so it sounds like you♡ The one weekly story CTA that turns warm followers into real leads—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Cheese Gal♡ Chelsea Harold♡ revealstudio.co♡ Launch Your Brand Live (Modern Agent Social Club member training, Wed Sept 2)This episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday
- 3 weeks ago32 min
88. Instagram Photos for Realtors (That Don’t Look Like Typical Real Estate Photos)
No matter how polished your headshots are, or how gorgeous that listing photo looks, if that's all you're sharing, your content isn't making anyone feel anything. And you're too good for that!Yes, we're real estate agents, not full-time photographers or content creators. But if we want to connect with our communities and turn scrollers into clients, our visuals have to pull their weight.It's just me, Kayla, in the studio today, and I'm sharing my guide to taking better Instagram photos as a real estate agent. We're talking phone settings, simple styling tricks, how to turn one photo opportunity into five, and a few accounts I've been loving for inspiration.Wipe down that lens (this is tip #1!) and let's dive in.Kayla discusses:♡ How to instantly upgrade your photos with two simple phone settings♡ Why a splash of color and a signature prop make your content unmistakably you♡ How to turn one photo into five by changing your angle, zoom, and framing♡ The power of white space, candid moments, and paying attention to light♡ A few accounts I'm loving right now for pose and content inspiration—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Tezza app♡ @jennspumoni♡ @shopettaandeast♡ @jas.oliviaThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday
- Aug 18, 202642 min
87. Content We're Loving (Our Saved Folders)
We sat down to record this episode with zero notes. All we had was our Instagram saved folders and a lot of opinions lolWe’re showing you exactly how we think in this episode, pulling up real posts and hooks that stopped our scroll and breaking down in real time why it worked and how you could make it your own. We're walking through single-image graphics, screenshot quote posts, and face-to-cam hooks. If you've ever wondered what's going on in our brains when we plan content, this is about as close as it gets!The girls discuss:♡ Why having a clear point of view matters more than your follower count or years of experience♡ Two simple exercises to figure out what your "thing" actually is♡ Using screenshots, quotes, and idiomatic phrases to show personality without extra effort♡ Why a repeatable series beats a one-time intro post♡ Small visual and lighting tweaks that make your content more aesthetic—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ @juliabroome♡ @xanthe.appleyard♡ @__balancedwithbritt♡ @melissa.atsea♡ @twincitiesmama♡ @pagesandpours_♡ @gratitude_project♡ @bakeryteeco (inventor of the butter yellow trend!)This episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday
- Aug 11, 202628 min
86. Marketing Girl Notes: The 4 Things I’ve Noticed That Make Staying Consistent Feel Easier
I recently realized that six of my last eight Instagram posts had one thing in common: eye masks.I didn't plan it or decide "eye masks are my brand now." I just kept documenting my mornings, and somewhere along the way, it became a pattern.This represents the point of this episode: the best content isn't created, it's noticed. Instead of sitting down and forcing an idea to appear, pay attention to what you're already doing and bring it into your marketing.So today (just Chelsea here!), I'm opening up my Notes app and walking you through the four things I come back to again and again when I need to get out of a content funk.I discuss:♡ Why the best marketing is brought to life, not created from scratch♡ How to notice what makes you consistent and lean into it♡ Building momentum before motivation♡ Capturing ideas in the moment (notes app, voice memos, camera roll, and more)—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ The Slight Edge by Jeff OlsonThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday
- Aug 4, 202641 min
85. Get Ridiculously Good Leads on Instagram when you do These 5 Things
Chelsea just started watching the new Legally Blonde show on Prime, and there's a scene where Elle's mom tells her she can't succeed in a sea of gray. That line is basically our whole marketing philosophy, and it's the reason we've been saying "be the neon pink" for two years now.So today we're talking about what that looks like on Instagram, in practice, with real accounts of agents who are doing this well and standing out because of it.We're walking through the five things we see, over and over, in the content of agents becoming the go-to in their market. This is pulled from our Modern Agent Social Club members and the research we do every single day, watching what's actually working. Pick one, do it before 5 pm today, and you'll already be ahead of most of the agents in your market.The girls discuss:♡ Getting dialed in on who we're actually talking to and why vague messaging repels more than it attracts♡ Being local means noticing and documenting the life we're already living♡ The power of our own photos and B-roll (and why faceless accounts don’t work)♡ Documenting behind-the-scenes of our business to build professional trust♡ Infusing our personality into our content, and why "boring makes billions"—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Homes by Kiara♡ Instagram: Emma Niess♡ Past Episode: The Content Formula That Changes EverythingThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday
- Jul 28, 202641 min
84. For the Realtors who have No Time to Post
If we had a dime for every person who's told us they don't have time for social media...well, we wouldn't even need to work anymore! And we get it, because between showings and closings and everything else on your plate, social media can feel like just one more thing.If that's you, we're not here to guilt you into posting more. We're here to help you see why the thing that feels so hard right now could actually feel easy, once a few things are in place.The girls discuss:♡ "I don't have time" is almost always a clarity problem in disguise♡ How having a defined brand direction erases decision fatigue♡ Why your camera roll is a better source of content ideas than scrolling Instagram♡ The difference between documenting your life and creating content♡ How to turn local outings into content that builds trust♡ A realistic two-hours-a-week breakdown for photos, stories, face-to-camera content, and posting—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Unreasonable Hospitality by Will Guidara♡ Book: The Slight Edge by Jeff OlsonThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday
About Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents
Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through honest conversations, practical tips, and lots of laughs along the way! XOXO, The Marketing Girls
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