Mitlin Money Mindset

Why Most Families Never See a Return on Their College Investment w/ Hans Hanson

April 15, 2026·39 min
Episode Description from the Publisher

You'd never hand over six figures on an investment without doing your homework, right? That's exactly what most families do with college. Hans Hanson is a national college advisor who's worked with 1,000 families, and almost none of them were asking the right questions before they started. In this episode, you'll learn what most families don't understand about the business of college, how to give your child the best chance for acceptance and scholarships, and the question that will help them find the right college fit. Topics discussed: Introduction (00:00) How he went from CPA to college advisor (01:52) CollegeLogic's process to empower students and support families (06:17) What college "fit" actually means and why it matters more than rankings (09:18) The ROI of college: where families go wrong (11:35) The college lie about job placement (14:51) The policies designed to keep students enrolled longer (17:43) Tips for writing a great college essay (23:23) Why everyone should submit the FAFSA and apply early (27:55) Why "test optional" isn't really optional (30:51) What brought you JOY today? (32:46) If you're a writer who wants to take control of your finances, read Mitlin Financial's  Write Your Financial Future: A Financial Guide for Authors: https://www.mitlinfinancial.com/insights/blog/write-your-financial-future-a-financial-guide-for-authors/ Resources: Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/ Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist: https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz: https://www.mitlinfinancial.com/retirement-planning-quiz/ Connect with Larry Sprung: LinkedIn: https://www.linkedin.com/in/lawrencesprung/ Instagram: https://www.instagram.com/larry_sprung/ Facebook: https://www.facebook.com/LawrenceDSprung/ X (Twitter): https://x.com/Lawrence_Sprung About Our Guest: I am a national college advisor helping families from around the country and the world navigate the complicated college process. From identifying an initial list of colleges to planning college visits, writing essays, submitting applications, and deciding on the right major, at the right college, and at the right price, I help student-families get college right. My daily motivation is to help students live the life they want for themselves, which may differ from the life their parents want for them. To achieve it all, I help students own their outcomes and their expectations. Their job is to make college worth it for themselves and their parents. I raise their awareness of this. A favorite client-father once said to me,"I expect to see a return on my investment." I help parents to know better what they are about to buy — College. Connect with Hans Hanson: LinkedIn: https://www.linkedin.com/in/hanshanson  Facebook: https://www.facebook.com/groups/1017071385112403  YouTube: info@growwellthy.com Website: https://mycollegelogic.com/

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