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Missions to Movements

Why is Your Monthly Giving Program Not Growing?

April 15, 2026·14 min
Episode Description from the Publisher

Did you know monthly donors often have 85%+ retention rates, while many nonprofits are lucky to retain just 40% of one-time donors? In this episode, I’m asking you to take a hard look at your fundraising calendar and answer one simple question: Is monthly giving actually a priority? For most organizations, it’s not. We’ll talk about the shift from constantly raising money to building predictable, sustainable revenue, what metrics you should be tracking, and why making monthly giving a core ...

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