Mintel Little Conversation

Inside United’s Co-Brand Strategy: A Conversation with Bob Daly

December 2, 2025·40 min
Episode Description from the Publisher

Go inside United Airlines’ co-brand strategy with host Andrew Davidson and Bob Daly, Managing Director of Global Co-Brand Cards. In this episode, we break down United’s recent card relaunch with Chase, the airline’s bold move into debit, and how a 360° career across consulting, banking, and airlines shaped Bob’s view of what truly drives loyalty. Listen to find out where co-brand programs are heading next and how leading brands are reimagining value for travelers.Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.Head over to Mintel’s LinkedIn to let us know what you think of this discussion about bold co-branding strategies, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guests: Bob Daly, Managing Director, Global Co-Brand Cards, United Airlines.

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