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Mind Your Wedding Business Podcast: Daily Summaries Delivered
by Kevin Dennis
The Mind Your Wedding Business Podcast provides actionable strategies and resources for business-minded wedding professionals who love love — but also care about their bottom line. Host and owner of the WeddingIQ blog, Kevin Dennis, welcomes industry experts to each episode to share their best advice, biggest mistakes, and proven strategies for business growth and client satisfaction. Kevin brings his own share of industry knowledge to the table. He is the founder of lighting and A/V company, Fantasy Sound Event Services, as well as a national speaker and regular contributor to B2B publications across the event industry. He has served on the board for the Foundation of NACE, NACE Silicon Valley, and WIPA. He is also the founder of the Tri-Valley Wedding Professionals Networking Group. Learn about sales, marketing, client service, event technology, and more — all with the intention to help wedding professionals grow their businesses and achieve their goals.
Latest Episodes
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- 1 weeks ago37 min
#89: What Your Contract Needs and Why It Matters with Casey Glasser
Contracts may not be the most exciting part of running a wedding business, but understanding what you’re signing can save you from major headaches. In this episode of Mind Your Wedding Business, Kevin sits down with Casey Glasser, founder of Foundwell Legal, to break down the contract terms wedding pros should actually be paying attention to.Casey shares what to know about common clauses like force majeure, indemnification, cancellation policies, and liability, along with when to push back on a contract and why your agreements shouldn’t be one-size-fits-all.Casey Glasser is the founder of Foundwell Legal, a law practice focused on event contract review. After noticing how often contracts in the event industry are signed without a clear understanding of key terms, she started the firm to work with event planners and their clients on reviewing vendor and venue agreements, as well as drafting and refining planner agreements. Her work focuses on helping clients identify risk, understand their obligations, and approach negotiations with clarity.Highlights:Contract clauses wedding pros should pay closer attention to before signingWhat force majeure, indemnification, and other common contract terms actually meanWhy copying and pasting contract language can create problems for your businessHow strong contracts can help set expectations and prevent miscommunicationWhen to negotiate a contract term and how to approach the conversationWhy it’s important to periodically review and update the contracts you useConnect with Casey: WebsiteInstagram LinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn
- 2 weeks ago46 min
#88: How Your Website Has Been Costing You Inquiries with Adrienna McDermott
A beautiful website doesn’t always mean a website that converts. In this episode of Mind Your Wedding Business, Kevin sits down with Adrienna McDermott, Owner & Lead Strategist of Ava And The Bee, to discuss how your website could be costing you inquiries without you even realizing it.Adrienna shares what wedding pros should be paying attention to beyond aesthetics, from website analytics and clear messaging to pricing, testimonials, contact forms, and making it easy for potential clients to take the next step.If you’re getting website traffic but not enough inquiries, this episode is packed with practical ways to figure out where potential clients may be getting lost, and what you can do about it.Adrienna McDermott is the founder and CEO of Ava And The Bee, a marketing agency exclusively for wedding pros that builds connections with dream couples through inclusive, results-driven marketing, copywriting, branding, and website design. As a former bridal boutique owner, wedding planner, and florist, she intimately understands vendors' challenges when standing out against the competition. With a unique blend of real-world experience and a signature step-by-step process that is always backed with data, Adrienna knows how to simplify marketing so that wedding pros can confidently grow and scale their business.Highlights:Why website analytics should guide your marketing decisionsCommon reasons potential clients leave without inquiringWhat couples are looking for when researching wedding pros onlineHow pricing, testimonials, and clear messaging help build trustThe biggest homepage and contact form mistakes wedding pros makeSimple website updates that can help turn more visitors into inquiriesConnect with Adrienna: WebsiteInstagram Facebook LinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn
- 3 weeks ago37 min
#87: How to Break into the Destination Wedding Travel Niche with Tami Santini
Destination weddings can open the door to an entirely new revenue stream for wedding professionals. In this episode of Mind Your Wedding Business, Kevin sits down with Tami Santini, founder of Paradise Getaways and Destination Wedding & Honeymoon Travel Business Academy, to discuss what it takes to break into the destination wedding travel industry.Tami shares why wedding pros don't need to know everything before getting started, from finding the right niche and building supplier relationships to understanding group travel and creating a message that attracts the right clients. She also explains how destination wedding travel can complement an existing wedding business and create opportunities to continue serving couples long after the wedding day.If you've ever wondered what it takes to work in destination wedding travel (or whether it could be a natural extension of your current services), this episode is a great place to start.Tami Santini is the founder of Paradise Getaways, an award-winning destination wedding travel agency, and creator of The 20K System & Toolkit, North America's leading course for building a destination wedding business. With numerous industry accolades and partnerships with top travel organizations, Tami now shares her strategies to help others achieve success in the wedding and travel industry.Highlights:Why destination wedding travel is a valuable niche for wedding prosWhat a destination wedding travel professional actually doesThe skills you need to get started in the industryWhy specializing can help you stand out and attract the right clientsHow resort and supplier relationships support your businessWays destination wedding travel can create repeat clients and new revenue opportunitiesConnect with Tami: Website InstagramFacebook YouTube LinkedIn Tami’s Ultimate Checklist to Multiply Your Destination Wedding LeadsConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn
- 4 weeks ago37 min
#86: What Nearly Every Wedding Business Gets Wrong About Paid Advertising, Why It Causes Wasted Money, and How to Create Ads That Actually Work with Mark Chapman
Paid advertising can be one of the fastest ways to grow your wedding business... if you're doing it correctly. In this episode of Mind Your Wedding Business, Kevin sits down with Mark Chapman, Founder of The I Do Society, to discuss the biggest mistakes wedding professionals make with paid advertising and how to build a strategy that actually brings in qualified leads.Mark shares why most businesses waste money by relying on a single advertising platform, how today's couples really shop for wedding vendors, and why showing up in multiple places is more important than ever. He covers everything from Google Ads and Meta to website optimization and lead follow-up; this episode is packed with practical advice to help you make smarter marketing decisions.If you've ever wondered whether paid advertising is worth the investment, or why your campaigns haven't delivered the results you expected, this episode will help you rethink your strategy.Mark Chapman is the Founder of The I Do Society and one of the wedding industry's leading experts on paid advertising. His team helps wedding businesses use Google Ads, Meta Ads, and TikTok Ads to reach their ideal couples and turn clicks into bookings. After discovering the power of paid advertising while growing his own family wedding business, Mark has spent nearly two decades helping thousands of wedding professionals grow through strategic advertising.Highlights:Why most wedding businesses waste money on paid adsUnderstanding how today's couples actually shopWhy Google Ads alone aren't enoughThe website changes that improve conversionsHow to build trust with cold leads before they inquireWhat wedding pros should know before investing in paid advertisingConnect with Mark: WebsiteInstagramFacebookYouTubeLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn
- Aug 18, 202645 min
#85: Why Your Nervous System Is The Real Reason You Keep Attracting Difficult Clients with Hailey Fernelius
Difficult clients are part of the wedding industry, but what if the way you respond to them has more to do with your nervous system than you think? In this episode of Mind Your Wedding Business, Kevin sits down with Wealth Capacity Strategist and Bookkeeper, Hailey Fernelius of Hailey Ann Co., to explore how stress responses can influence the clients you attract and the decisions you make.Hailey shares how the four survival patterns (fight, flight, fawn, and freeze) show up in business, why burnout often starts long before you notice it, and how simple shifts can help you build a healthier, more sustainable business.If you've ever struggled with people-pleasing, over-delivering, or setting boundaries, this episode offers practical insights to help you work with more confidence and clarity.Hailey Fernelius is a Wealth Capacity Strategist who combines nervous system science with bookkeeping to help entrepreneurs align their brain, body, and bank account. She helps business owners break free from limiting patterns and build businesses that support the life they truly want.Highlights:How fight, flight, fawn, and freeze show up in businessWhy boundaries lead to better client relationshipsThe connection between burnout and difficult clientsUsing financial data instead of fear to make decisionsPractical ways to regulate your nervous systemBuilding a business that aligns with your goalsConnect with Hailey: WebsiteInstagramFacebookLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn
- Aug 6, 20261h 13m
#84: LIVE From NACE Experience: Conversations Shaping the Future of Events
Mind Your Wedding Business is back LIVE from NACE Experience 2026 in New Orleans, Louisiana, as the official podcast of NACE Experience! Kevin Dennis and Michelle Stansfield continue the conversation with speakers, sponsors, and industry leaders from this year's conference.They go deep into content creation and AI to generational leadership, industry trends, and what today's couples are looking for; this episode dives into the conversations shaping the future of the events industry. Plus, hear from NACE leadership as they reflect on another incredible conference and what's ahead for the association!Highlights:Using AI to enhance creativity without losing the human touchCreating content that builds trust and attracts clientsLeading and collaborating across multiple generationsWhat today's couples are looking for when choosing vendorsInsights from NACE leadership on the future of the events industryThanks for joining us live from NACE Experience 2026 in New Orleans, and we'll see you at the next Mind Your Wedding Business live event (maybe in Omaha)!Connect with our Guests:Michelle Stansfield, CPCE, 2026 NACE National Immediate Past President, Senior Account Manager at Terramar, A DMC Network CompanyChip Dizard, Lead Creative/Photographer at Chip Dizard StudiosJill Vidal-Raines, CPCE, 2026 NACE National President, Owner of EB Inc. Event RentalsErin Dennis, Owner of Evergreen Hospitality SolutionsJennifer Jenkins, Director of Catering and Events at Sugar Creek Country ClubTom Chelednik, North America Executive Director of Vendor Engagement at The Knot & WeddingProAnne Harper, CAE, Deputy Executive Director at NACELawrence Leonard, Executive Director at NACERenee Dalo, CPCC, Visibility & Confidence Coach, Keynote SpeakerConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn
- Aug 4, 20261h 7m
#83: LIVE From NACE Experience: Big Ideas from Today's Event Industry Leaders
Mind Your Wedding Business is LIVE at NACE Experience 2026 in New Orleans, Louisiana, as the official podcast of NACE Experience! Kevin Dennis and Michelle Stansfield are bringing you conversations with speakers and industry leaders from this year's conference.Your favorite past presidents are here to talk leadership, company culture, technology, hospitality, and the future of the events industry. This episode offers a behind-the-scenes look at the ideas shaping today's event professionals!Highlights:Leadership insights from event industry expertsThe future of AI, technology, and client experienceBuilding stronger teams and workplace cultureCreating more inclusive and memorable eventsBusiness growth, innovation, and industry trendsAnd stay tuned... part two is coming soon!Connect with our Guests:Michelle Stansfield, CPCE, 2026 NACE National Immediate Past President, Senior Account Manager at Terramar, A DMC Network CompanyVernetta Kosalka, Assistant Professor of Practice at University of Nebraska Lincoln, Owner of VK Events + Florals + PlanningMicah Logan, CSO at The Logan CompaniesDana Kadwell, CPCE, 2026 NACE National President-Elect, Owner/CEO of Hustle & GatherLyn Gleasure, CPCE, CMP, 2026 NACE National Treasurer/Secretary, Director of Business Development at Rock EventsJohn Chen, CEO of Engaging MeetingsMargaux Fraise, Owner/Creative Director of Harmony Creative Studio, Founder/Host of Wedding Summit SeriesAriana Adolph, Student Chapter President of Johnson & Wales University CharlotteSara Kincaid, President & COO of Aisle Planner ProDavid Porto, Partner/General Manager at Blue Plate Catering, Inc.Thao Moore, Executive Chef/Co-Proprietor at Green Mangos CateringConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn
- Jul 28, 202644 min
#82: High Standards. Human Pace: A Founder's Reset with Nata Salvatori
In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Nata Salvatori, business coach, fractional COO, and the founder of Accidental CEO, to discuss why so many business owners become the biggest bottleneck in their own companies and how to break free from it.Nata shares why lasting business growth requires more than better systems. From delegating ownership instead of just tasks to overcoming perfectionism and burnout, she explains what it really takes to transition from founder to CEO and build a business that can thrive without depending on you for every decision.If you've ever struggled to unplug, felt guilty taking time off, or wondered why your business still feels overwhelming despite your success, this episode is filled with practical strategies to help you create a more sustainable business and a healthier relationship with it.Nata Salvatori is a business coach, fractional COO, and the founder of Accidental CEO. Her work sits at the intersection of operations and identity, helping founders solve both the structural and leadership challenges that keep businesses stuck. With a doctorate, a background in psychology, and more than a decade in leadership, Nata now helps high-performing entrepreneurs create businesses that are sustainable, scalable, and no longer dependent on them for every decision. She also hosts the Accidental CEO podcast and speaks at conferences across the country.Highlights:Making the transition from founder to CEOWhy delegation means ownership, not just assigning tasksBuilding systems that reduce burnout and create freedomBreaking free from perfectionism and overworkCreating a business that can grow without depending on youWhy leadership and operations must evolve togetherConnect with Nata: The Identity Shift GuideCEO Delegation Method Course ($300 off!)WebsiteInstagramFacebookLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn
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About Mind Your Wedding Business Podcast
The Mind Your Wedding Business Podcast provides actionable strategies and resources for business-minded wedding professionals who love love — but also care about their bottom line. Host and owner of the WeddingIQ blog, Kevin Dennis, welcomes industry experts to each episode to share their best advice, biggest mistakes, and proven strategies for business growth and client satisfaction. Kevin brings his own share of industry knowledge to the table. He is the founder of lighting and A/V company, Fantasy Sound Event Services, as well as a national speaker and regular contributor to B2B publications across the event industry. He has served on the board for the Foundation of NACE, NACE Silicon Valley, and WIPA. He is also the founder of the Tri-Valley Wedding Professionals Networking Group. Learn about sales, marketing, client service, event technology, and more — all with the intention to help wedding professionals grow their businesses and achieve their goals.
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