Software Tools vs. Hub Tools — The Distinction Saving Me From Shiny Object Hell

In this episode, I'm introducing a term I've been using a lot lately — hub tools — and why the distinction between a hub tool and just another piece of software matters more than ever in the age of AI. I spent two years building a knowledge base inside ChatGPT, only to realize I couldn't easily extract any of it. That was the wake-up call. So I'm walking you through the five questions I now ask before I bet on any tool: how long it's been the category king, how easily it integrates into everything, how private and flexible it is, how much time and energy it actually saves me, and how easy it is for my clients and customers to adapt to. I share the six hub tools I've officially settled on (FG Funnels, Google, Obsidian, Zoom, Slack, and Voxer), why Claude is not on that list even though I use it every single day, and how this framework is helping me resist the urge to try every shiny new thing that lands in my feed. If you've been feeling the tool overwhelm — this one's for you.