Rick Clunn: "Urchin Baits Turn Me On" and Other Clunn-clusions on MERCER-271

The legendary Rick Clunn has always seen fishing differently than everyone else, and this conversation is no exception.It starts with the shocking quote, “Urchin baits turn me on” to a fascinating discussion about why the latest bait craze has captured anglers’ attention, Rick shares his unique perspective on what makes a lure truly special—and why history has a way of repeating itself.We dive into the current Urchin bait phenomenon, compare it to some of the biggest lure crazes of the past, and explore how innovation continues to shape the sport. Along the way, Rick reflects on life after professional tournament fishing, how he’s adjusted to stepping away from competition, and what still fuels his passion for bass fishing every single day.As always, Clunn-clusion is a conversation that goes far beyond fishing techniques. It’s about curiosity, perspective, and seeing the sport through the eyes of one of the greatest anglers of all time.