118: Why Hourly Billing is KILLING your business | Jonathan Stark

Jonathan Stark, a former software developer turned business consultant, about the transition from hourly billing to value-based pricing in the architecture and engineering (AEC) industry. Jonathan shares his journey of discovering the pitfalls of hourly billing, the importance of understanding client value, and how to align financial incentives to foster better client relationships. He emphasizes the need for architects and engineers to shift their mindset from being service providers to business owners, and offers practical advice for young professionals looking to establish their own practices. The conversation also touches on the significance of building a mailing list and thought leadership to attract the right clients and create a sustainable business.Linkedin: https://www.linkedin.com/in/jonathanstark/Website: https://jonathanstark.com/BIG THANK YOU TO OUR TEAM!Editing and Motion Graphics: Gus Bernalwww.gusbernal.com Instagram: @gus_bernal_filmmentorDINO: The Support System Architecture Forgot to BuildWe’re here to help the architectural industry thrive by providing the training, resources, and community that professionals need to succeed. mentorDINO transforms your firm from training chaos to team competency. We empower your staff with the on-demand technical and documentation skills they need to reduce costly rework and drive firm profitability.Explore how we can support you:For Firms & Individuals: mentorDINO AcademyThe on-demand training system built to transform operational chaos into competency. With 50+ courses, we help firms reduce costly rework and empower professionals to build confidence and skills they can apply right away.► Explore the Academy https://academy.mentordino.com/For Your Career Path: Individual Courses & CoachingWhether you’re just starting out, getting licensed, or feeling stuck mid-career, our targeted, self-paced courses provide the clarity and strategy you need to move forward with confidence.► See All Courses https://www.mentordino.com/#architecture #engineering #construction #design #businessowner #Interviews #AEC #podcast #professionaldevelopment