EP263: The Story Behind Every Stitch ft. Bhaavya Goenka Founder of Iro Iro

In today's episode, I'm joined by Bhaavya, the founder of Iro Iro, a brand that beautifully bridges traditional craftsmanship, with contemporary fashion. I first came acrossIro Iro during London Craft Week, through the Friday Sari Project, where a group of South Asian designers collections, where they showcased how talented craftsmans work is still available in India that are huge part of individual brands in their own unique way. What immediately stood out to me was how Iro Iro reimagines heritage craftsmanship for the modern wardrobe. The collection draws inspiration from menswear and Bhaavya adapts those elements into womenswear a distinctive design approach where I recognised immediately and could see menswear. In our conversation, Bhaavya shares how her journey began and the vision that drives Iro Iro. She talks about challenging conventional fashion industry practices, by building a brand showing it's transparency, sustainability, and meaningful. Rather than simply working with artisans, Bhaavya sees them as an extension of the Iro Iro family, where every craftsperson, plays an essential role in the brand's growth and success. We also explore the importance of preserving traditional craftsmanship, the value of, knowing the story behind every garment, and how transparency throughout the design and production process helps create a deeper connection, between the product and the customer. If you're passionate about conscious fashion, artisan craftsmanship, and the future of sustainable design, this is an episode you won't want to miss.