EP246: Every Fragrance Tells a Story: Rahasya ft. Sai Pogaru Co-Founder

What happens when three friends Sachit, Utkarsh and Sai with no background in the perfume industry decide to create a fragrances brand about memories? In this episode, we dive into the story of Rahasya a brand born not from expertise, but from curiosity, creativity, and a shared belief that passion can outshine convention.We explore how the founders took a leap into an unfamiliar world, navigating challenges, learning the art and science of scent, and building something truly their own. From experimenting with notes and identity to carving a space in a competitive market, Rahasya’s journey is a testament to intuition, resilience, and the power of starting before you feel ready.Tune in to hear how breaking the “rules” sometimes leads to the most authentic creations and why not coming from the industry might have been their greatest strength.