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MediaTalk: Daily Summaries Delivered
by S&P Global Market Intelligence
S&P Global Market Intelligence analysts and reporters take a deep dive into issues facing the evolving media landscape. Tune in for interviews with industry insiders and analysts as well as brief outlooks for the TMT sector.If you are interested in learning more about TMT/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago21 min
Scripps Bets on Free Over-the-Air TV to Win Back Sports Fans
Scripps Sports is positioning broadcast television as a broad-reach alternative to traditional pay-TV and regional sports networks. What is the strategy? Scripps has assembled national and local rights across women's sports, college athletics, hockey and basketball, using ION, local stations and streaming channels to make games available on free over-the-air television and digital platforms. Why emphasize women's sports? Scripps identified limited visibility and inconsistent distribution as barriers to audience growth. Its WNBA and NWSL agreements created regular national programming, while partnerships with other properties have expanded the portfolio. The company says audience growth has been strong among men as well as women. How is the local strategy developing? Scripps has become a major local broadcast partner for NHL teams, including the Golden Knights, Panthers, Lightning, Mammoth and Predators, and has added the Detroit Pistons. The model combines local game rights, station promotion and streaming access. What comes next? Scripps plans to continue adding women's sports and will carry the Women's World Volleyball Championship. More S&P Global content: Technology, Media, & Telecoms Featured experts: Brian Lawlor, President, Scripps Sports Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence
- 1 weeks ago16 min
The Future of Broadcast: Betting on Sports, Streaming, and ATSC 3.0
NAB Show New York 2026 is in the books. From Oct. 20-22, some 6,700 event attendees in Manhattan were able to catch up on the latest video system and equipment advances. "MediaTalk" reviews the most important takeaways from the show: What will shape local TV's future: live sports, streaming, or both? In this episode of "MediaTalk," host Mike Reynolds and Kagan research director Justin Nielson discuss how broadcasters are adapting as audiences and advertising shift toward streaming. Live sports remain a powerful draw, while local partnerships, over-the-air games, and digital distribution could help stations preserve relevance and expand fan engagement. How strong will TV station advertising be in 2026 and 2027? The hosts examine the impact of political advertising, the Winter Olympics, and the FIFA World Cup in 2026 and what that means for 2027, especially amid continued growth in digital and retransmission revenue. What other forces are reshaping the industry? Reynolds and Nielson explore artificial intelligence in newsrooms, potential media consolidation, the future of ATSC 3.0, and the challenge of reaching younger audiences who increasingly turn to social media for news. They also consider whether major streamers could pursue additional studio and broadcast assets. More S&P Global content: Technology, Media, & Telecoms Featured experts: Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence
- 2 weeks ago22 min
Expansion, Disruption and the Growing Business of the NBA
What will define the NBA's next season—and reshape its media business? Did the new national rights deal deliver? Yes. Broadcast networks and streaming platforms generated strong viewership, with NBC, ESPN, ABC, Peacock, and Prime Video each playing distinct roles. Prime Video stood out for reaching younger, more affluent audiences, while NBC benefited from high-profile matchups and major-market teams. What does this mean for the NBA's media strategy? The league is emphasizing broad distribution across broadcast, cable, and streaming, including expanded coverage of "Inside the NBA" and continued experimentation with technology and betting-related data. Could expansion be next? Las Vegas and Seattle are leading candidates in the United States, while NBA Europe could launch as early as 2027, potentially creating a 16-team international competition. Is the US regional sports network model finished? The collapse of Main Street Sports is accelerating a shift toward free over-the-air broadcasts, direct-to-consumer streaming, and hybrid local-rights agreements. The episode also explores MSG Sports' planned separation of the Knicks and Rangers as stocks and features predictions for the NBA Finals. More S&P Global content: The Business of Sports US prediction market trades are predominantly sports-based Featured experts: Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence
- 3 weeks ago23 min
The Growing Role of Private Capital in Movies, Music and AI
In the latest episode of "MediaTalk," host Mike Reynolds sits down with Carlos Mendez, Co-Founder and Managing Partner at Crayhill Capital Management, to explore why assets tied to iconic franchises like "South Park" and top music labels deliver uniquely resilient, long-term cash flows. What makes media assets so attractive to institutional investors? Mendez explains the science behind "seasoned" royalties, how predictable decay curves beat passive financial aggregation. Is AI truly disrupting creative content—or just the business behind it? While AI is transforming production workflows, scheduling, and dynamic ad targeting, Mendez emphasizes that it still lacks the hit-making greatness required to engage audiences and generate enduring value. What is the biggest risk facing media finance today? It's not tech disruption — it's the cost of capital. Higher interest rates are repricing long-dated assets and squeezing over-leveraged buyers, unlocking fresh opportunities for disciplined lenders. More S&P Global content: S&P Global Kagan Media & Telecom Featured experts: Carlos Mendez, Co-Founder and Managing Partner at Crayhill Capital Management Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence
- Oct 8, 202616 min
Broadcast, Digital, and CTV: The Battle for Political Ad Revenue in the 2026 US Midterms
The 2026 US midterm elections are shaping up to be one of the most consequential cycles in recent history. Americans will head to the polls to vote for House, Senate, gubernatorial, and local candidates, as well as decide on a host of ballot issues. With control of both chambers of Congress at stake and a slate of competitive races across the country, the political advertising landscape is in overdrive. The episode offers a rare behind-the-scenes look at the mechanics of political advertising, blending data-driven forecasts with real-world strategy. Listeners will learn: How billions of dollars are spent and tracked across platforms. Why certain markets and station groups dominate the ad landscape. Which issues are shaping voter sentiment—and how campaigns respond. How technology, from CTV to AI, is transforming political messaging. What historical analogies can teach us about community engagement and campaign strategy. More S&P Global content: CTV, Broadcast, and the Battle for Political Dollars: Kagan Research Forecasts the 2026 Midterms Featured experts: Steve Passwaiter, president of Silver Oak Political Samantha Osborne, vice president of political sales at Nexstar Peter Leitzinger, analyst at S&P Global Market Intelligence Kagan. Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence
- Oct 1, 202618 min
Can Hockey Translate Olympic Gold into NHL Revenue Growth?
The 2026–'27 NHL season has become a turning point for hockey in the US. In this episode, "MediaTalk" host Mike Reynolds and S&P Global Market Intelligence Kagan analyst Michael Johnson break down the key moments and business impacts shaping the league's momentum. What drove record-breaking viewership and attendance? The US men's gold medal win and the Carolina Hurricanes' Stanley Cup fueled a surge in fan engagement, boosting ratings for ESPN and TNT Sports. Why are media rights negotiations and expansion generating so much buzz? With lucrative rights renewals on the horizon and new expansion markets like Houston, Atlanta, and Phoenix in play, the NHL is poised for growth both nationally and globally. At the same time, innovative streaming partnerships and centralized production models are reshaping fan access and revenue streams. What's next for NHL revenue and leadership? With revenue projections reaching $8 billion and new financial products like futures contract trading, the business side of hockey is evolving fast. Tune in for actionable insights on the intersection of sports, media, and business — and discover why this NHL season is one for the record books. More S&P Global content: Navigating the Chaos of Sports Media Rights Fragmentation Maximizing Sports Media Rights Value: Benchmarking, Negotiation, & Market Intelligence in 2026 Featured experts: Michael Johnson, research analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence
- Sep 24, 202621 min
Data Center Debates: Tax Incentives, Emission Increases & Sustainability
What's fueling the explosive growth of AI data centers — and who's paying the price? In this episode of "MediaTalk," S&P Global Market Intelligence reporters Mike Reynolds, Stefan Modrich, and editor Sarah James unpack the critical questions facing the tech and business world: How are leading companies like Microsoft and Amazon balancing massive investments in AI infrastructure with sustainability goals? The discussion highlights the growing scrutiny around clean energy purchases, revealing that sustainability claims often face skepticism regarding their real-world impact. The episode also delves into shifting state policies, as Arizona, Illinois, Ohio, and others pause or repeal tax incentives for data center development. Local opposition is intensifying, especially in Virginia's Data Center Alley, prompting new regulations and accountability frameworks. The team covers the financial and operational implications for data center developers, emphasizing how evolving incentives and environmental standards are reshaping the industry. With insights from industry leaders and policymakers, "MediaTalk" provides a comprehensive look at the intersection of AI, energy, and regulation, offering business professionals a timely perspective on the challenges and opportunities ahead for digital infrastructure. More S&P Global content: Next in Tech | Ep. 286: Resilient Digital Infrastructure Next in Tech | Ep. 283: Sustainable Energy and Data Center Demand Featured experts: Stefan Modrich, tech policy reporter for S&P Global Market Intelligence Sarah James, TMT News Lead at S&P Global Market Intelligence Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence
- Sep 17, 202617 min
Beyond the Billion-Dollar Hits: The Surprising Winners and Losers of the Summer Box Office
The summer box office delivered a blockbuster performance, generating $4.64 billion domestically — the second-highest total ever. On this episode of "MediaTalk," Mike Reynolds is joined by Kagan Senior Research Analyst Wade Holden and Mac Mathews to unpack what powered the surge. The discussion explores how "Spider-Man: Brand New Day" and "The Odyssey" helped push the market past $4 billion, while a record 331 films contributed to the season's unusually broad release slate. The experts also examine the surprising struggles of several high-profile, mid-range and superhero releases, including "Supergirl," "Masters of the Universe," "Star Wars: The Mandalorian and Grogu" and the live-action "Moana." Their underperformance contrasted sharply with breakout successes such as "Obsession" and "The Backrooms," highlighting how strong word of mouth and cultural buzz can outweigh a film's budget or franchise pedigree. Looking ahead, the conversation turns to the fall lineup and what it may reveal about the theatrical recovery. Can the fall slate sustain the box office momentum? What lessons will studios draw from this summer's unexpected winners and disappointments? More S&P Global content: Gen Z and Nostalgia: New Power Players to Lift 2026 Summer Box Office Past $4B Featured experts: Wade Holden, senior research analyst at S&P Global Market Intelligence Kagan Mac Mathews, associate director of editorial, design and publishing at S&P Global Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James
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About MediaTalk
S&P Global Market Intelligence analysts and reporters take a deep dive into issues facing the evolving media landscape. Tune in for interviews with industry insiders and analysts as well as brief outlooks for the TMT sector.If you are interested in learning more about TMT/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt
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