Special Edition - Media Insultant. 4.1.26 - Is programmatic selling killing the local sales staffs?
A couple of weeks ago…we talked about Amazon and Yahoo offering programmatic inventory for iHearts audio products. We see this as further breakdown in the traditional sales role that radio stations have with their clients… But maybe we are wrong. Maybe this is the very best way for clients to buy radio and the best way for radio to sell inventory. Ah…but to find out we called up our intrepid ad agency/media buying master, Mr. Ed Steenman of Steenman and Associates in S...
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Media Insultant
Media Insultant 5.13.26 Should a GM carry a list? How much did Ted do? Urban One doubles down on radio.
Media Insultant 5.6.26 Will the NFL over play their hand? Objection to radio Part 2. Audacy expands sports in LA and Cumulus in a death spriral.
Media Insultant 4.29.26 - General Motors ditches HD radio. Handling that objection. And is iHeart merger with Sirius a real deal?
Media Insultant 4.22.26 - A great FCC story. The NAB Convention is back. AI is killing Google's golden goose.
Get summaries like this every morning.
Free AI-powered recaps of Media Insultant and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.