Chris Bishouty, Broken Tee Vodka

Chris Bishouty is the founder of Florida-based Broken Tee Vodka, a product he describes as a toast to the game of golf, those who play it, and the stories we tell afterwards. He's launched several businesses in his career and has an extensive background in branding and marketing, which is where this episode goes. There are lessons here in identifying a vacancy in the market and making the connections to get your product into that market. Chris also explains the unique childhood experience in Saudi Arabia that piqued his interest in spirits.