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Meaningness Podcast

You can’t sell enlightenment

March 31, 2026·13 min
Episode Description from the Publisher

Transcript (ish)Dzogchen is the branch of Buddhism that I’m most influenced by; that I love most. It’s extraordinarily compelling and exciting and beautiful. It’s in some sense the basis of pretty nearly everything that I write.It has several serious problems, though. One is that you can’t sell it. And this problem is nearly fatal. Every religion has to have some economic basis. This is something we resist in the West; going back to Martin Luther, whose slogan was “Every man his own priest.” His idea was that everybody (every man at least) should be able to read the Bible in his own language, and understand it. Then he should form his own direct relationship with God, without a priest intermediating. This is a very attractive idea! It eliminates the class of religious professionals, who had become corrupt and parasitic in Europe at that time.The problem is, this doesn’t actually work. Most people are not capable of being their own priests. Not any more than most people are capable of being their own plumber. DIY religion sounds great, but hardly anyone can make it work. You need professionals to do the job. So, in many Protestant denominations, there’s a “pastor” role which is officially definitely not a priest, but performs most of the same functions in practice.Buddhism is also a religion that needs religious professionals. In Asia, there were professional Buddhist clergy. And, in Asian cultures, there were various economic arrangements that made it feasible to support a class of religious professionals. Those depended on cultural patterns that we don’t have in the West. The main one, monasticism, mostly doesn’t work in the West, despite attempts.This is a big problem for Buddhism in the West. On the one hand, we want, and actually need, full time professional teachers. But we don’t think we ought to pay for them. And it’s not clear what the payment model should be. So we’ve mostly followed the pastor model, from Protestantism. That has worked pretty okay, although not ideally, in many cases. It doesn’t work for dzogchen.But the Asian models didn’t work for dzogchen, either! The problem is, dzogchen has nothing to sell. At least, not in its original version, which is the one that I care about. That’s sometimes called “pristine” dzogchen. Later, dzogchen got modified, repeatedly over centuries, to overcome this problem, along with several other genuine problems with it. So Tibetans added things that you could sell, but those actually messed it up, I think.You can sell secrets, but dzogchen isn’t secretOne thing you can sell is secrets. So Scientology, if you keep going with it, at each level, you pay much more, and you get told the next chunk of the secrets. But all of the secrets of Scientology eventually came out, and you can find them on the internet for free.In Tibet, they tried this model, and supposedly dzogchen was extremely secret. That pretense was retained until dzogchen came to the West, and then the store got given away. So now you can find the whole thing on the internet.The original version of dzogchen simply told you what enlightenment is and what it’s like. And that’s extremely simple. It’s two or three sentences, maybe. And it’s not easy to sell two or three sentences!And also, they’re no use, because they don’t make any sense. What is enlightenment? What’s it like? If you understand the brief description, you say, “yeah; yeah, that’s what it’s like.” And if you don’t understand it, there’s no further explanation possible. You can ask questions, and the answers may sound interesting, but usually they don’t help. I have a post about this, called “A non-statement ain’t-framework.” It explains why you can’t explain dzogchen.What actually happens is: if you meditate in certain ways, quite a lot, eventually you start to see it. And then, at that point, the two sentence explanation can suddenly make sense.So you could try to sell this secret, but it’s useless, and people would feel like they didn’t get their money’s worth. And anyway, it’s on the internet!In Tibet, secrecy mostly didn’t solve the economic problem either. So the way they addressed it was to add more things to dzogchen which you can sell. Two of them are methods and entertainment.You can sell methods, but dzogchen has no methodsYou can sell a method for getting to enlightenment. In Tibet, tantra is considered the main method for getting to enlightenment. So you can sell tantra. Tantra has <a target="_blank" href="https:/

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