McKinsey on Consumer and Retail

Pacsun’s Gen Z playbook: Listen, learn, and let go

August 27, 2026·28 min
Episode Description from the Publisher

Pacsun CEO Brieane Olson talks to McKinsey partner Pamela Brown about community co-creation, leadership lessons, and what’s next for Gen Z and for Pacsun.See www.mckinsey.com/privacy-policy for privacy information

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