
Chad Auler has taken his McCombs MBA and reinvented the family business. Following in his father, Ed's, footsteps, Chad's love for the beverage industry grew from its beginnings at his parents Fall Creek winery into his own endeavors. After parlaying what he learned from his parents and coupling it with the business sense developed at McCombs, Chad ventured into the vodka business, co-founding Deep Eddy Vodka and eventually starting Milestone Brands, which represents a wide variety of beverage labels. He talked with McCombs Made about the journey from there to here, what he sees as his next chapter, and what it's like to continue his family's legacy.
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