Cremation Isn’t the Whole Story: What Consumers Really Want in Disposition and Memorialization

Dr. Tanya Marsh joins Monument Matters to unpack what consumer research really reveals about cremation, burial and emerging options like green burial and human composting. The data challenges assumptions and highlights a key opportunity: education, flexibility and creative memorialization may matter more than industry narratives suggest. Chapters (00:00:05) - Monument Matters(00:01:35) - Why are Americans so fond of cremation?(00:02:59) - Cremation and the future(00:03:24) - Casket burial and cremation: First choice(00:06:59) - Cremation and Memorialization: The Difference(00:13:19) - Cremation Monument Building(00:17:34) - Cremation and burial: Do people prefer cremation?(00:19:42) - The Survey of Death and Property(00:22:55) - In addition to the preference research,(00:23:53) - Law School's Growing the Diversity of Students(00:25:01) - Monument Matters: Death and What Follows